A/B Testing Workflow Map

This is an example of a workflow map for an A/B test. The different steps right before a test goes live, during the test, and afterward. Each step can be customized based on your organization's structure and needs and can be more granular or less granular.

Use Cases

• Create a workflow map that lays out the rules and steps for setting up a test, the steps while the test is live and stopping decisions, post-test analysis flows.

• This document would be used across the teams that run A/B tests across your company, or if you are an agency you want to map one out for each client individually.

• This would list out steps, tasks, and decisions. For example, if something is not working, what is the fallback.

Type:

Artifact

Pillar:

Test & Learn

About the author

Annika Thompson

Annika has been doing digital marketing and optimization since 2012. She brings in-house experience from start-ups to FTSE 100 corporations. Using research skills gained from her master’s degree she tackles complex client problems. Clients include Native, Codecademy, Charles Tyrwhitt, and TeeSpring.

Website

Get this Blueprint PDF

Get the Figma Toolkit

Toolkit includes PDF of the blueprint, links to related assets and a loom video on using the blueprint.

No spam - just the good stuff

Get this blueprint toolkit and the best of experimentation and CRO news delivered right into your mailbox, every week!
‍

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Open Figma Toolkit Now

Toolkit includes PDF of the blueprint, and if available links to related assets and a loom video on using the blueprint.

Experimentation / CRO

Research & Strategy

Data and Analytics

A/B Testing Workflow Map