# Speero > Growth experimentation agency that builds, manages, and scales experimentation programs for product and marketing teams. Founded 2011 (as CXL), 50 people, serving SaaS, ecommerce, DTC, retail, B2B, and travel. Part of the CXL + Wynter ecosystem. ## Experimentation programs (retainers) - [Full-Service Experimentation Program (XOS)](https://speero.com/experimentation-services/full-service-experimentation-program): Speero's flagship 12-month engagement. Covers audits, research, test execution, and program buildout. Requires 100K+ monthly uniques. (1.5K tokens) - [Conversion Rate Optimization](https://speero.com/experimentation-services/conversion-rate-optimization): CRO retainer focused on research-led testing to increase revenue from existing traffic. Ongoing engagement with dedicated cross-functional team. (1.5K tokens) - [Customer Experience Optimization](https://speero.com/experimentation-services/customer-experience-optimization): Full-journey CX optimization that goes beyond conversion rate to test across the entire customer lifecycle. (1.5K tokens) ## Program audits and maturity scoring - [Experimentation Maturity Audit](https://speero.com/experimentation-services/experimentation-maturity-audit): Diagnostic assessment across four pillars (strategy and culture, people and skills, process and methodology, data and tools). Paid engagement with Speero's team. (1.5K tokens) - [Experimentation Program Maturity Audit (Free Self-Assessment)](https://speero.com/experimentation-program-maturity-audit): Free self-service maturity benchmark tool. Scores your program against 200+ companies. (1.5K tokens) - [ROI Benchmark Analysis](https://speero.com/data-technology-services/benchmark-the-roi-of-your-testing-program): Calculates how much revenue your testing program generates and compares it to industry benchmarks. (1.5K tokens) - [Experimentation Maturity Program Reports 2025](https://speero.com/experimentation-maturity-program-reports-2025): Download Speero's annual benchmark reports based on hundreds of program assessments. (1.5K tokens) ## Research and strategy - [Conversion Research (ResearchXL)](https://speero.com/user-research-services/customer-research): Multi-method research program (analytics, heuristics, surveys, usability, session recordings) that feeds a prioritized test roadmap. (1.5K tokens) - [ICP Research](https://speero.com/user-research-services/icp-research): B2B ideal customer profile research uncovering motivations, fears, and messaging opportunities. (1.5K tokens) - [Acquisition Strategy Research](https://speero.com/user-research-services/acquisition-strategy-research): Top-of-funnel research to inform channel strategy and messaging based on real customer behavior. (1.5K tokens) - [Copy Testing](https://speero.com/user-research-services/copy-testing): Pre-ship message testing via Wynter to validate whether website and marketing copy resonates with target buyers. (1K tokens) - [Usability Studies](https://speero.com/user-research-services/usability-studies): Moderated and unmoderated usability testing to identify real user friction points. (1.5K tokens) - [UX Heuristic Review](https://speero.com/user-research-services/ux-heuristic-review): Expert UX audit using Speero's 60-point heuristic framework to detect conversion issues and opportunities. (1.5K tokens) - [Analytics Analysis](https://speero.com/user-research-services/analytics-analysis): Deep analytics review that turns raw data into prioritized conversion opportunities. (1K tokens) ## Data and technology services - [Analytics Audit (GA4)](https://speero.com/data-technology-services/data-analytics): Identifies broken setups, misconfigured tracking, missing data sources, and attribution problems in GA4. (1.5K tokens) - [Data Warehousing](https://speero.com/data-technology-services/data-warehousing): Experimentation data infrastructure setup for improved business intelligence and test measurement. (1K tokens) - [SaaS Pricing Page Optimization](https://speero.com/data-technology-services/saas-pricing-pages): Research and testing focused on pricing page conversion for SaaS companies. (1K tokens) - [A/B Testing Tool Consulting and Implementation](https://speero.com/experimentation-services/ab-testing-tool-consulting-and-implementation): Platform selection, implementation, and optimization for your A/B testing tool. (1.5K tokens) ## Advisory and enablement - [Experimentation Workshops](https://speero.com/services/experimentation-workshops-by-speero): Practitioner-led workshops to increase win rate or velocity. (1.5K tokens) - [Experimentation Program Advisory Workshop](https://speero.com/services/experimentation-program-advisory-workshop): Structured clinic where experienced consultants analyze and advise on your program. (1K tokens) - [Hiring Support](https://speero.com/experimentation-services/hiring-support): Help defining roles, evaluating candidates, and hiring experimentation talent. 90-day guarantee. (1K tokens) ## Design services - [Conversion-Led Design Services](https://speero.com/user-research-services/design-services): Research-validated UX/UI design from test treatments to full validated redesigns. (1.5K tokens) ## Tools and calculators - [A/B Test Calculator](https://speero.com/ab-test-calculator): Free tool for sample size, MDE, test duration, ROI, and confidence level calculations. (1.5K tokens) - [A/B Pre-Test Calculator Chrome Extension](https://speero.com/chrome-tbc-extension): Free Chrome extension that calculates sample size and test duration in-browser. (1K tokens) - [A/B Testing Tools Comparison](https://speero.com/ab-testing-tools): Independent comparison of 30+ A/B testing platforms by features, pricing, and use case. - [A/B Testing Tool Vendors](https://speero.com/ab-test-tools-vendors): Detailed vendor-by-vendor breakdown of the major testing platforms. (2K tokens) ## XOS methodology and blueprints - [Blueprints Library](https://speero.com/blueprints): 37 interconnected frameworks organized across four pillars (Assessment and Integration, Planning and Process, Test and Learn, Decision and Execution). Includes PXL prioritization, ResearchXL, hypothesis creation, QA process, test reporting, org structures, and more. (3K tokens) ## Industry pages - [CRO for Ecommerce](https://speero.com/ecommerce): How Speero helps ecommerce and DTC brands grow profitably through systematic testing. For brands making $10M+ in annual revenue. (2K tokens) ## Case studies - [Case Studies Index](https://speero.com/case-studies): Full portfolio of CRO and experimentation case studies across industries. (1K tokens) - [Client Stories](https://speero.com/client-stories): Shorter-form client success stories with specific experimentation wins. (1K tokens) - [Typeform Pricing Roadmap](https://speero.com/typeform-pricing-roadmap): How Speero helped Typeform optimize their pricing page through structured experimentation. (2K tokens) Notable results: Native (DTC, acquired for $100M), RevZilla ($2M annual revenue from one research finding), Codecademy (5x growth), MongoDB (0 to 100 tests/year in 6 months), Dr. Squatch (doubled testing velocity), Comcast (50 new ideas from one workshop), The Bouqs (doubled revenue from testing). Client list includes Cisco, ClickUp, Freshworks, Miro, Decathlon, Philips, Carrefour, Gympass, Tipalti, Procore, ADP. ## About Speero - [About](https://speero.com/about): Company history, team, and values. Founded 2011 by Peep Laja. Led by Ben Labay (Managing Director) and Jonny Longden (Chief Growth Officer). 50-person team across experimentation strategy, UX research, design, data science, engineering, and project management. (2.5K tokens) - [Peep Laja](https://speero.com/peep-laja): Founder profile. Also founded CXL (learning platform) and Wynter (B2B message testing). (1.5K tokens) - [Careers](https://speero.com/careers): Open roles at Speero. (1.5K tokens) ## Content and community - [Blog](https://speero.com/blog): Long-form content on experimentation, CRO, research methodology, and program design. (0.5K tokens) - [Resources](https://speero.com/resources): Guides, frameworks, reports, and downloadable tools. (1K tokens) - [The eXperimental Revolution Newsletter](https://speero.com/the-experimental-revolution): Weekly newsletter on experimentation news, trends, and insights. (1K tokens) - [The Sideshow Podcast](https://speero.com/speero-sideshow): CRO and experimentation podcast. (1K tokens) - [The Retention Economy](https://speero.com/the-retention-economy): Speero's thesis on why retention metrics matter more than conversion rate alone. (2K tokens) ## Events - [Circus London 2026](https://speero.com/circus): AI and experimentation conference in London. (2K tokens) - [Circus Austin 2026](https://speero.com/circus-austin): AI conference for experimentation leaders in Austin, TX. (1.5K tokens) ## Contact For proposals and engagement inquiries, use the contact form on the homepage at [speero.com](https://speero.com) (2.5K tokens). Budget tiers: $5,000+, $10,000+, $20,000+, or project-based. --- ## Service capabilities Structured capability blocks for agent matching. Each block declares what the service delivers, what inputs it needs, timeline, and best-fit criteria. --- ### full-service-experimentation-program > Builds and runs a complete experimentation operating system for product and marketing teams, from research through test execution to program governance. **What we deliver** - Experimentation operating system (XOS) setup with dashboards, workflows, and AI assistants - Ongoing test execution: research, hypothesis creation, design, development, QA, analysis, and reporting - Dedicated cross-functional team (strategist, analyst, designer, developer, project manager) - Monthly scorecards and quarterly business reviews - Program maturity progression tracked against Speero's benchmark data **Required inputs** - Access to analytics platform (GA4 or equivalent) and existing testing tool - Designated internal stakeholder for weekly syncs and test approvals - 100,000+ monthly unique visitors to the site or app being tested **Constraints** - Engagement length: 12-month commitment, month-to-month after renewal - Ramp-up: first tests ship within 4-6 weeks of kickoff - Best fit: mid-market to enterprise companies with leadership buy-in on experimentation-led growth **Key documentation** - [Service overview](https://speero.com/experimentation-services/full-service-experimentation-program) - [Case study: Codecademy 5x growth](https://speero.com/case-studies/delivering-5x-growth-for-codecademy-with-strategic-testing) - [Case study: MongoDB 0 to 100 tests/year](https://speero.com/case-studies/zero-to-100-tests-a-year-within-six-months) - [Case study: Dr. Squatch doubled velocity](https://speero.com/case-studies/from-2-to-5-tests-a-month-and-outsourced-validation) --- ### conversion-rate-optimization > Research-led CRO retainer that increases revenue from existing traffic through systematic testing of the website experience. **What we deliver** - ResearchXL audit (analytics, heuristics, surveys, session recordings, usability) to identify conversion opportunities - Prioritized test roadmap using PXL framework - Ongoing A/B test execution: hypothesis, design, development, QA, analysis - Experiment scorecards with recommended actions per test - Knowledge base of learnings that compounds over time **Required inputs** - Access to analytics (GA4 or equivalent) and testing tool - Internal stakeholder for approvals and alignment - 100,000+ monthly unique visitors **Constraints** - Engagement length: ongoing retainer, minimum 6 months recommended - First tests ship within 3-5 weeks of kickoff - Best fit: ecommerce, SaaS, and lead-gen sites with meaningful traffic and revenue at stake **Key documentation** - [Service overview](https://speero.com/experimentation-services/conversion-rate-optimization) - [Case study: Native acquired for $100M](https://speero.com/case-studies/helping-a-three-year-old-dtc-brand-get-acquired-for-100-million) - [Case study: RevZilla $2M from one finding](https://speero.com/case-studies/revzilla-case-study) --- ### customer-experience-optimization > Full-journey CX optimization that extends beyond conversion rate to test across acquisition, activation, retention, and monetization. **What we deliver** - Cross-journey mapping and friction identification - Test program spanning web, app, marketing, product, and email touchpoints - Ongoing A/B test execution with dedicated team - Customer journey analytics and segmentation - Quarterly impact reporting tied to business metrics beyond conversion rate (LTV, retention, NPS) **Required inputs** - Access to analytics, testing tool, and CRM or CDP - Cross-functional stakeholder access (marketing, product, CS) - 100,000+ monthly unique visitors **Constraints** - Engagement length: 12-month retainer - Best fit: companies with complex customer journeys, multiple touchpoints, and a need to optimize beyond top-of-funnel conversion **Key documentation** - [Service overview](https://speero.com/experimentation-services/customer-experience-optimization) - [Case study: Adore Beauty loyalty and conversion](https://speero.com/case-studies/increasing-ecommerce-loyalty-and-conversion-rates) --- ### experimentation-maturity-audit > Benchmarks a client's experimentation program against industry peers and produces a maturity score plus a strategic roadmap. **What we deliver** - Maturity score across four pillars (strategy and culture, people and skills, process and methodology, data and tools) - Industry benchmark comparison against 200+ programs in Speero's dataset - Gap analysis with prioritized recommendations - 12-month strategic roadmap - Executive readout presentation **Required inputs** - Survey responses from 8-15 internal stakeholders - Access to current testing tool and last 12 months of test history - 2-3 stakeholder interviews (60 minutes each) - Documentation of current experimentation process (if available) **Constraints** - Engagement length: 4-6 weeks from kickoff to final readout - Best fit: companies with at least 6 months of testing history and an executive sponsor for the program **Key documentation** - [Service overview](https://speero.com/experimentation-services/experimentation-maturity-audit) - [Free self-assessment version](https://speero.com/experimentation-program-maturity-audit) - [Case study: Cisco maturity audit](https://speero.com/case-studies/how-speero-scaled-ciscos-experimentation-program-with-speeros-maturity-audit) - [2025 Benchmark Reports](https://speero.com/experimentation-maturity-program-reports-2025) --- ### roi-benchmark-analysis > Calculates the revenue impact of your testing program and compares it to industry benchmarks. **What we deliver** - Revenue attribution model for your experimentation program - Benchmark comparison against peer companies - ROI report with executive summary - Recommendations for improving program financial impact **Required inputs** - Access to testing tool with historical test data (minimum 6 months) - Revenue or conversion data tied to test results - Stakeholder interview to understand business context **Constraints** - Engagement length: 2-3 weeks - Best fit: companies that need to justify experimentation investment to leadership **Key documentation** - [Service overview](https://speero.com/data-technology-services/benchmark-the-roi-of-your-testing-program) --- ### conversion-research > Multi-method research program using the ResearchXL framework that identifies where and why users struggle, then produces a prioritized test roadmap. **What we deliver** - Analytics deep-dive identifying leakage points and behavioral patterns - UX heuristic review using Speero's 60-point framework - On-site survey deployment and analysis - Session recording analysis (30-50+ sessions) - Usability study (moderated or unmoderated) - Prioritized hypothesis backlog using PXL framework - Research readout with stakeholder presentation **Required inputs** - Access to analytics platform (GA4 or equivalent) - Access to session recording tool (Hotjar, FullStory, or similar) or willingness to install one - Permission to deploy an on-site survey - 5-8 participants for usability study (Speero handles recruitment) **Constraints** - Engagement length: 6-8 weeks - Best fit: companies about to start or restart an experimentation program and needing a research foundation first **Key documentation** - [Service overview](https://speero.com/user-research-services/customer-research) - [ResearchXL Blueprint](https://speero.com/blueprints/research-xl) - [Case study: BigCommerce ResearchXL](https://speero.com/case-studies/informing-team-direction-through-researchxl) --- ### icp-research > B2B ideal customer profile research that uncovers buyer motivations, fears, uncertainties, and messaging opportunities. **What we deliver** - ICP profiles based on real customer data - Win/loss analysis across customer segments - Messaging recommendations mapped to buyer motivations and objections - Competitive perception analysis from the buyer's perspective - Actionable brief for marketing and product teams **Required inputs** - Access to CRM data and customer lists segmented by outcome (won, lost, churned) - 8-12 customer interviews (Speero handles scheduling and moderation) - Existing marketing materials and positioning for review **Constraints** - Engagement length: 6-8 weeks - Best fit: B2B SaaS and technology companies refining positioning or entering new segments **Key documentation** - [Service overview](https://speero.com/user-research-services/icp-research) --- ### acquisition-strategy-research > Top-of-funnel research that identifies high-value channels and audiences based on real customer behavior and perception data. **What we deliver** - Channel performance analysis - Customer acquisition journey mapping - Audience segmentation based on behavioral and attitudinal data - Recommendations for channel mix optimization - Messaging framework per audience segment **Required inputs** - Access to analytics and advertising platforms - Customer interview access (6-10 participants) - Existing acquisition data and channel spend breakdown **Constraints** - Engagement length: 4-6 weeks - Best fit: companies with multi-channel acquisition that need evidence-based allocation decisions **Key documentation** - [Service overview](https://speero.com/user-research-services/acquisition-strategy-research) --- ### copy-testing > Pre-ship message testing via Wynter that validates whether copy resonates with your target audience before committing to design and development. **What we deliver** - Structured copy test with target audience panel (via Wynter) - Clarity, relevance, and persuasion scoring per message - Verbatim audience feedback on specific copy sections - Recommended rewrites based on test findings - Comparison data if testing multiple messaging directions **Required inputs** - Draft copy or live page URL to test - Target audience definition (job titles, company size, industry) - 2-3 messaging directions if comparing alternatives **Constraints** - Engagement length: 1-2 weeks per round - Best fit: teams about to launch or redesign a homepage, pricing page, or landing page **Key documentation** - [Service overview](https://speero.com/user-research-services/copy-testing) --- ### usability-studies > Moderated and unmoderated usability testing that reveals real user friction through direct observation of task completion. **What we deliver** - Study design (tasks, screener, recruitment criteria) - 5-8 participant sessions (moderated or unmoderated) - Video recordings with timestamped observations - Findings report with severity-ranked issues - Recommendations mapped to specific page elements and flows **Required inputs** - Target flow or pages to test - Audience definition for participant recruitment - Prototype or live site access **Constraints** - Engagement length: 3-4 weeks including recruitment - Best fit: teams validating a redesign, investigating a known drop-off, or building evidence for a test hypothesis **Key documentation** - [Service overview](https://speero.com/user-research-services/usability-studies) --- ### ux-heuristic-review > Expert UX audit using Speero's 60-point framework across five dimensions to identify conversion issues and quick-win opportunities. **What we deliver** - Page-by-page evaluation across 5 heuristic themes (value, relevance, clarity, friction, motivation) - Scored findings with severity and opportunity ratings - Screenshot-annotated report - Quick-win recommendations and test hypotheses - Stakeholder readout presentation **Required inputs** - URLs of pages or flows to review - Business context (target audience, goals, known pain points) - Access to analytics data for traffic and conversion context (recommended) **Constraints** - Engagement length: 1-2 weeks - Best fit: fast starting point for new engagements, pre-research scoping, or teams needing quick directional insights **Key documentation** - [Service overview](https://speero.com/user-research-services/ux-heuristic-review) - [Heuristics Blueprint](https://speero.com/blueprints/ux-heuristics) --- ### analytics-analysis > Deep analytics review that identifies where users drop off, which segments underperform, and where the highest-value conversion opportunities live. **What we deliver** - Funnel analysis with drop-off quantification per step - Device, channel, and segment breakdowns - Form analytics review (if applicable) - Opportunity sizing with estimated revenue impact - Prioritized list of areas to investigate further **Required inputs** - Access to GA4 or equivalent analytics platform - Business context on key conversion goals and revenue model **Constraints** - Engagement length: 1-2 weeks - Best fit: teams starting a CRO program who need data-driven prioritization before running tests **Key documentation** - [Service overview](https://speero.com/user-research-services/analytics-analysis) --- ### analytics-audit-ga4 > Identifies broken tracking, misconfigured events, missing data sources, and attribution problems in your GA4 setup. **What we deliver** - Comprehensive audit of GA4 configuration, event tracking, and data quality - List of broken or misconfigured elements with severity ratings - Recommendations for fixing data gaps - Implementation plan for missing tracking - Validation testing after fixes are applied **Required inputs** - Admin access to GA4 property - Access to Google Tag Manager (if used) - List of key business events and conversion goals **Constraints** - Engagement length: 2-4 weeks - Best fit: companies whose analytics data is unreliable, who recently migrated to GA4, or who need trustworthy baseline data before starting experimentation **Key documentation** - [Service overview](https://speero.com/data-technology-services/data-analytics) - [Free GA4 Audit Tool](https://ga4audit.speero.com/) --- ### data-warehousing > Experimentation data infrastructure setup that connects testing, analytics, CRM, and business data into a unified reporting layer. **What we deliver** - Data architecture design for experimentation reporting - Pipeline setup connecting testing tool, analytics, CRM, and revenue data - Automated reporting dashboards - Documentation of data model and refresh schedules **Required inputs** - Access to existing data sources (analytics, testing tool, CRM, data warehouse if any) - Business requirements for what reporting should answer - Engineering resource for implementation support (if needed) **Constraints** - Engagement length: 4-8 weeks depending on complexity - Best fit: mature programs that have outgrown spreadsheet-based reporting and need warehouse-native analysis **Key documentation** - [Service overview](https://speero.com/data-technology-services/data-warehousing) - [Experimentation Data Stack Blueprint](https://speero.com/blueprints/experimentation-data-stack-blueprint) --- ### saas-pricing-page-optimization > CRO-focused audit and test ideation specifically for SaaS pricing pages and pricing model presentation. **What we deliver** - Heuristic audit of pricing page against Speero's SaaS pricing database - Competitive benchmark against 100+ top SaaS pricing pages - 8-12 quick-win test ideas with Figma designs for top 3 concepts - Psychological principle mapping from Speero's test repository **Required inputs** - Live pricing page URL - ICP materials or analytics data for the pricing page (helpful but optional) - Someone with purchase authority to sign NDA if needed **Constraints** - Engagement length: approximately 2 weeks - Best fit: SaaS companies looking to optimize plan selection, upgrade rates, or trial conversion **Key documentation** - [Service overview](https://speero.com/data-technology-services/saas-pricing-pages) - [Blog: 13 SaaS Pricing Models](https://speero.com/post/13-saas-pricing-models-you-can-test-to-optimize-growth-and-monetization) --- ### ab-testing-tool-consulting > Helps you select, implement, and configure the right A/B testing platform for your experimentation program. **What we deliver** - Requirements gathering based on team size, traffic, technical stack, and program maturity - Platform evaluation and recommendation (vendor-neutral) - Implementation and configuration of chosen tool - Integration with analytics, CRM, and data warehouse - QA validation and team training **Required inputs** - Technical stack documentation (CMS, CDN, tag manager, analytics) - Current testing tool details (if migrating) - Business requirements and team structure **Constraints** - Engagement length: 3-6 weeks depending on platform complexity - Best fit: companies choosing their first testing tool, migrating platforms, or not getting full value from their current setup **Key documentation** - [Service overview](https://speero.com/experimentation-services/ab-testing-tool-consulting-and-implementation) - [A/B Testing Tools Comparison](https://speero.com/ab-testing-tools) --- ### experimentation-workshops > Practitioner-led workshops designed to increase your team's experimentation win rate or velocity through hands-on training. **What we deliver** - Custom workshop tailored to team maturity level and goals - Hands-on exercises using your own data and site - Frameworks and templates for immediate use - Workshop recording and materials for reference **Required inputs** - Pre-workshop briefing on team structure, current process, and goals - 4-8 participants from relevant functions - Access to analytics and testing tool for live exercises (optional) **Constraints** - Engagement length: 1-2 days - Best fit: teams that want structured training without a full retainer, or as a kickoff complement to a new engagement **Key documentation** - [Service overview](https://speero.com/services/experimentation-workshops-by-speero) --- ### experimentation-program-advisory > Structured advisory clinic where experienced Speero consultants analyze your experimentation program and provide specific recommendations. **What we deliver** - Pre-session diagnostic (survey + data review) - 2-3 hour structured advisory session - Written recommendations document - Follow-up Q&A session **Required inputs** - Completed diagnostic survey - Access to testing tool and recent test history - Key stakeholders available for the session **Constraints** - Engagement length: 1-2 weeks including prep and follow-up - Best fit: program leaders who want an external expert perspective on a specific challenge or decision **Key documentation** - [Service overview](https://speero.com/services/experimentation-program-advisory-workshop) --- ### hiring-support > Helps you define experimentation roles, evaluate candidates, and build the right team for your program. **What we deliver** - Role definition and job description drafting - Candidate screening criteria and interview frameworks - Candidate evaluation and recommendation - 90-day guarantee on placements **Required inputs** - Program structure and reporting lines - Seniority level for the role - Hiring timeline **Constraints** - Engagement length: 4-8 weeks typical hiring cycle - Best fit: companies building their first experimentation team or adding specialized roles **Key documentation** - [Service overview](https://speero.com/experimentation-services/hiring-support) --- ### conversion-led-design > Research-validated UX/UI design for experimentation, from individual test treatments to full site redesigns grounded in user evidence. **What we deliver** - Design audit of current experience - UI library creation aligned to brand guidelines - Test treatment design (A/B test variants in Figma) - Design sprints for rapid concept exploration - Prototype building and usability testing - Full validated redesign (research-backed, tested before development) **Required inputs** - Brand guidelines and design system (if available) - Research findings or test briefs to design against - Stakeholder access for design review and approval **Constraints** - Engagement length: 1-2 weeks for test treatments, 8-12 weeks for full redesign - Best fit: companies with an active experimentation program needing dedicated design capacity, or teams planning a redesign who want to validate before building **Key documentation** - [Service overview](https://speero.com/user-research-services/design-services)