2 day festival vibe:
extreme networking with workshops, training, talks, networking, parties, and ‘activation’ events
150+ table sessions:
matching you with the topics and people you care about.
5 core audience groups:
Platform & Data, Growth & Acquisition, Personalization, Experimentation, Growth Engineering
A Festival Vibe, Not Another Beige Conference Room Event.
We've designed the entire agenda to engage and connect you with peers:
- 80% in-house/brand-side attendance
- Workshops, Dinners, and Masterclass events based on core roles
- Thoughtful parties and activation events
- Talks by leading in-house practitioners
- 200+ round tables, matching you with the topic and people you care about
- Virtual, facilitated role-based networking sessions before and after the event
The Core Topics We’re Scoping:
Ring 1
The AI-Powered Growth Engine
For the Practitioners & Their Leaders:
AI FOR EXPERIMENTATION
Go beyond "using AI" and learn to build automated growth and experimentation workflows for efficiency gain. We'll showcase the real-world tools and tactics for applying AI across the entire lifecycle - from generating sharper insights at scale to automating analysis and accelerating your dev-test-learn loop.
Ring 2
Taming The
Black Box
For the Builders & Technical Strategists:
EXPERIMENTING ON AI
This is the frontier. How do you run rigorous experiments when the product is the AI? We're tackling the hard problems: testing non-deterministic systems, measuring the impact of LLM-powered features, and finding the right metrics when testing recommendation engines and other "black box" models.
Ring 3
The Ring-
master’s
View
For the Leaders and Change-Makers: EXPERIMENTING WITH AI
This is about strategy, governance, and ROI. Get pragmatic, business-focused frameworks for the big questions: How do you structure teams for AI innovation? How do you handle the ethics and reliability to protect your brand? And crucially, how do you measure the return on your AI investments?
The Circus Difference: Why This is a True Shake-Up.
We're bringing the Experiment Live (Austin) format to Europe, and expanding it. We’ve built the event we've always wanted to attend. That means a complete rethink of the conference format.
1. Real Ringmasters, No Tired Acts.
Every speaker is a hand-picked, proven leader from the absolute front lines of product, growth, and data. They are in the trenches, shaping the future of their fields. Expect fresh faces, challenging perspectives, and zero sales pitches.
2. Your Peer Group, Finally in One Room.
The most valuable insights come from peers grappling with the same challenges. Half of the event is dedicated to curated networking. We survey every attendee to create moderated roundtable discussions that connect you with the people you need to know, so you can solve your most specific problems.
3. We're Killing the Stale Conference Vibe.
We believe the environment is as important as the content. This is not a stuffy, corporate affair. Expect an unforgettable experience designed for genuine human connection, with incredible food and drink, music, and entertainment. The strongest relationships are built when the PowerPoints are off.
Ready to become the ringmaster?
A two-day event with workshops, talks, and discussion tables focused on AI workflows, strategies, and infrastructure that separate modern growth teams from the rest.
Date: May 11-12, 2026
Day 1: Workshops, Day 2: Conference
Location: London, UK
Audience: For VPs & Directors of Product, Marketing, and Growth
REGISTER YOUR INTEREST
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