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MAY 10-12, 2027 BIG PENNY, LONDON

The AI Conference for Experimentation Leaders the humans in the loop

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Join 250+ in-house leaders & innovators to explore and shape the future of how we build, ship, test, and work.

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Moderators

A Festival Vibe, Not Another Beige Conference Room Event

AI conference for the humans in the loop
Speaker with a microphone at CircusAttendee presenting a poster at CircusSpeaker on stage in front of a large wheel
Attendees reading postersFull venue hall during a session
Circus poster board at the venueAttendees networking in the hall
Audience watching a talkSmiling attendee at a table sessionSpeaker presenting at a lectern
Speaker with a microphoneAttendee speaking at a table
Attendees beside a Circus poster

Table Tangents

The best session at Circus has eight chairs and no stage.

AI can summarise a thousand test results. It can't sit across from someone who already solved your exact problem. Moderators run the small-table conversations that make Circus work, on topics matched to what attendees tell us they're stuck on.

  • 8 peers per table, 45 minutes per round, 1 topic each time.
  • You facilitate, you don't present. No slides and no pitching.
  • Topics come from the attendee survey, so you'll be matched.
  • Moderators get a free conference ticket and VIP party invite.
More to come soon
Table Tangents session with a number 27 table sign

Workshop day, Monday 10 May

Bring a laptop. Leave with something that runs.

The day before the conference is for building. You'll put AI to work on a real experimentation problem, then check its output the way you'd check any test result. A tool you haven't verified isn't a workflow yet.

  • Two hands-on sessions, in the morning and afternoon.
  • By practitioners who run these workflows in their own day jobs.
  • You build it yourself, on your own data where you can.
  • An optional add-on to your conference ticket
More to come soon

Keynotes

No vendor pitches. Just people who've shipped it.

AI made building cheap. It didn't make deciding what's worth building any easier. Our speakers run experimentation inside real companies, and they'll show you where the machines help and where a human still has to make the call.

  • Talks from in-house practitioners, not sponsors buying stage.
  • Real systems and real results, including the parts that broke.
  • Talks sit between table sessions. You can pull an ideas apart.
  • Lineup drops on a rolling basis.
Names coming soon

Poster Slam + Lightning Talks

Show your work. Literally, on a wall.

Right now the most useful AI ideas in experimentation are half-built in someone's side project. Poster Slam is an academic-style poster session for the workflows practitioners are prototyping right now. Pin yours up, defend it in person, and the strongest get two minutes on stage.

  • A poster that walks from problem to solution. We print it.
  • You can get two minutes and one slide on stage to present.
  • Messy is fine. A clear idea with a strong point beats a deck.
  • This isn't a pitch session or a vendor expo. Show the work.
  • Accepted presenters get a free ticket.
Submit a poster
Attendees discussing a Poster Slam poster

AGENDA SUMMARY

MONDAY (10th)

AI workshop day (Optional, extra $)
8:30am - 4/5pm with two primary workshops

VIP moderator / speaker cocktail party

Official Party
Open to all

TUESDAY 11th

Conference day 1
‍
9am→11pm

  • keynote talks
  • networking table sessions
  • AI poster session
  • evening lightning talk session
  • party

WEDNESDAY 12th

Conference day 2
‍
9am→11pm

  • keynote talks
  • networking table sessions
  • party

After Party
open to all

The Circus Difference: Why This is a True Shake-Up.

We're bringing the Experiment Live (Austin) format to Europe, and expanding it. We’ve built the event we've always wanted to attend. That means a complete rethink of the conference format.

Ready to Join the SHOW?

USE CODE:
EARLYBIRD30
in the checkout
for 30% off
UNTIL end of DEC. 2026

Individual tickets

Team ticket for 3 people

Vendor, Agency, or Consultant Ticket

You work vendor-side for agencies, tools, consultants, etc.

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£1,500.00

BUY

Discounted inhouse ticket

You work brand/client-side, within a program of experimentation.
(not an experimentation vendor)

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£700.00

BUY