EXPERIMENTATION
LIVE + UNITE 2024

BY SPEERO &  KAMELEOON

This event is different

We will tackle advanced topics and conversations like no other CRO/Experimentation conference out there.

The workshop, speaker, and moderator lists below should tell you why. In-house testing and data leaders at large testing programs, scaling experimentation across teams and orgs.

Half conference & half networking event, it's all about learning what works today and building lasting relationships with industry peers.

October (9)10-11, 2024


Austin, TX

GET TICKETS

AND this year
it’s bigger.

We’re doubling down on the networking format with an extra day, and a special agenda theme focused on UNITING experimentation across teams.

EXL = a practitioner focused agenda. Top practitioners in CRO and experimentation come together to hear what is working now, what’s the latest and greatest. The focus here will be on industry-specific applications of CX testing, AI, personalization, and data-privacy implications.

Unite = a program focused agenda. Kameleoon teamed up with EXL to invite product leaders, engineering, data, and the C-Suite to to reveal how all teams work together on experimentation-led growth (yes, you read that right, ELG).

Principles that make This Event format extraordinary

Half conference and half networking event. This event we make sure you meet the people you should meet.

1.
Relationships over powerpoints.

2.
Best possible practitioners teach their craft.

3.
It feels like a big dinner party.

We designed the event to ensure the people you should meet, you meet. We hand-curate discussion table sessions and facilitate connections.

You have very specific problems and goals. There are people who have the exact same goals, and have already figured it out. You should talk!

Shared experiences unite people – making the relationships you form here strong.

Learn from the absolute best in the field. All speakers are hand-picked practitioners. No motivational book-tour people. No sales pitches.

It’s a lot of how-to, some geek, with a sprinkle of inspiration. Model what the best are doing, and reap the rewards.

Speakers stick around for the full event, so you can pin them down for a 1:1 session. They're be in the table sessions with you.

Fun is a serious business at CXL Live. All-you-can-eat and drink all day long. Music and entertainment.

No to stuffy conference rooms. This is an outdoor-first event. We've rented out a beautiful brewery for the occasion. We're gonna be mostly outdoors.

You’re leaving your home, it’s gotta be worth it. You’ll have fun, we promise.

Topics you want to discuss. Hand-curated table sessions

Half of the event is designed for meeting people. We hand-curate whom you should meet.

You have very specific problems and goals. There are people who have the exact same goals, and have already figured it out. You should talk!

EXL + UNITE focuses on building authentic relationships and spending quality time with other like-minded people. Conferences can be great, but most people don’t go for the Powerpoint presentations.

And shared experiences unite people – making these relationships much stronger than a random encounter.

How we match you up with the right people?

We start by surveying every attendee about what they’re working on, key goals, level of experience, and obstacles. Based on what you tell us, we:

Create many rounds of dedicated, moderated discussion table sessions, so people working on similar things get together and learn from each other in a facilitated way.

This way you get to actually learn how something is done while becoming fast friends.

It’s not recorded. won’t end up on YouTube

You can pretend a lot of things, but you can’t pretend showing up. Events are not about the content. People forget what one or another speaker said. Most content is available on YouTube anyway, or might be better as a podcast.

What virtual events and online content can’t deliver is human relationships. Conferences are made for lasting professional relationships. That’s the whole point.

SPEAKERS

Lukas Vermeer

Director of Experimentation at Vista

Luke
Mortensen

Sr Director, Experimentation at Capital One

Diana
Jerman

Director, Product - Experimentation at Disney Streaming

CHAD 
SANDERSON

CEO at Gable

Melissa
Weiss

Director of Product at Eventbrite

Sidhant
Bakhru

Director, Growth Product/Marketing & Experimentation at Hulu

Stewart EHOFF

Head of Experimentation at RS Group

Shanelle MULLIN

Experimentation & Analysis at Shopify

MORE speakers announced soon

Moderators

Barry
JAMES

Lifecycle Marketing Manager at YNAB

Sally
HALL

Senior Manger and Global CRO at Auctane

Dylan
Lewis

Experimentation Leader at Atlassian

Florent
Buisson

Experimentation Principal at Cars Commerce

Catherine
Crim

Senior Site Optimization at JCPenney

Erika
Sentz

Digital Marketing Manager, Lead at WP Engine

Peep
Laja

Founder of CXL, Wynter, and Speero.

Aaron
Shaffer

Executive Director, Analytics Innovation at General Motors (GM)

Priscilla
Leake

Director, Digital Experience at ADP

Sam
McAlear

Director, Growth Experimentation at MongoDB

Omar
Jabbar

Sr. Manager - Experimentation at Walmart Global Tech

Sam
Barber

Senior Experimentation Specialist at Suncorp

Matt
Leonard

CMO at Purple Carrot

Kalki
Gillespie

Experimentation and Growth at NerdWallet

Kevin
Washington

Director of Product Management at Best Buy

Liona
To

Experimentation & CRO at lululemon

Mike
Grabowski

Chief Product Officer at Boats Group

Jocelyn Czerwinski

VP, Digital Experimentation Team Lead at U.S. Bank

Robbie
Williams

Product Management at Dr. Squatch

Cory
Peterson

VP Marketing at LED Lighting Supply

Soumya
Gujjar

Conversion Optimization Manager at Tipalti

Marc
MILLER

Digital Sales Conversion at Direct Energy (NRG)

Alex
Rolleigh

CRO and Digital Optimization at rescue.org

Mike
De Boer

Digital Experimentation at Xfinity.com

Kendra
Bones

Digital Product at YETI

Travis
Brooks

Product Manager - Experimentation Platform at Netflix

Ana
Catarina

Web Analytics & Optimization Product Manager at Dell.com

MORE Moderators
announced soon
Become a moderator yourself and get a ticket plus a VIP dinner party with all the moderators and speakers (in-house roles only).
Apply here

Workshop Day
(Optional)

A day before the conference (October 9th) we host a special Masterclass Day. Every attendee can choose to attend 2 workshops, one set in the morning, and the second set in the afternoon.

Workshops are a good match for you if you're really serious about skill building - they're much longer and go more in-depth than individual sessions at the conference.

Workshop 1: Ronny Kohavi – Advanced topics in Practical A/B Testing

The course covers topics not usually covered in introductory courses, including Ronny's Maven class on A/B Testing and his book. These advanced topics include:

- P-values misconceptions,
- Power, and False Positive Risk
- Why you should always give positive results a haircut 
- Success rate estimation, and success of ideas vs. experiments
- The cost of false positives
- TOST and early stopping – when and how to correctly peek
- Bayesian and Frequentist approaches
- CUPED – variance reduction
- Risks of unequal variants and rare events
- Long-term holdouts
- Simpson’s paradox
- Randomization strategies: front door or at trigger point, ramp-up
- Cultural issues: can I test that?  OFAT or major redesigns

When you register for the conference, you will get a $500 off coupon code for Ronny's Maven class: Accelerating Innovation with A/B Testing (https://bit.ly/MavenABClassEXL), which you can take before this workshop.

Workshop 2: Applications of AI in experimentation

This afternoon workshop will feature 10-15 minute presentations from various practitioners on their applications of AI within the practice and flywheels of AB testing, customer research, and experimentation.

Exact presenters and topics TBA, stay tuned.

We do know that the OG himself Craig Sullivan will MC the AI workshop session along with Iqbal Ali.

They've been working on AI 'playbooks' for experimentation and will lead some hands on sessions on these topics.

- discovery,
- problem exploration,
- problem statement,
- solution statement,
- ideation,
- hypothesis,
- hyp/problem checker

Additionally Andy McNaught from Onxmaps.com has been doing some fantasic applications of LLM models and testing, he'll be attending as part of this showcase.  

Duration: 8 hrs (9am to 5pm).
Lunch included
Added cost: $500

Conference AGENDA

Coming soon, stay tuned

Did we say 2 parties?

Have fun and make friends. Everybody there will be in the same boat as you, so lots to talk about. A 30-minute conversation at an event can make a life-long connection.

Pre-party on October 9th.The main party is on October 10th. On 11th we'll have an unofficial party someplace somehow...

Location

Central
Machine
Works

4824 E Cesar
Chavez St,
Austin, TX 78702

Get your ticket

Individual tickets

Team ticket (3+ tickets)

Vendor,
Agency, or Consultant Ticket

You work for an agency, tool vendor, consultants, etc.

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$2400

Buy

Discounted inhouse ticket

You work for a brand, growing a product and program of experimentation.

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$900

Buy

TEAM Discount
on both
ticket types:

Bring 3+
people and get
20% off.

We're doing Sponsors differently this year. A tech stack Approach for experimentation and personalization

Sponsors

Want to sponsor? reach out to ben@speero.com for a sponsor prospectus and more information