We’re doubling down on the networking format with an extra day, and a special agenda theme focused on UNITING experimentation across teams.
People from these orgs are also attending
EXL = a practitioner focused agenda. Top practitioners in CRO and experimentation come together to hear what is working now, what’s the latest and greatest. The focus here will be on industry-specific applications of CX testing, AI, personalization, and data-privacy implications.
Unite = a program focused agenda. Kameleoon teamed up with EXL to invite product leaders, engineering, data, and the C-Suite to to reveal how all teams work together on experimentation-led growth (yes, you read that right, ELG).
Half conference and half networking event. This event we make sure you meet the people you should meet.
We designed the event to ensure the people you should meet, you meet. We hand-curate discussion table sessions and facilitate connections.
You have very specific problems and goals. There are people who have the exact same goals, and have already figured it out. You should talk!
Shared experiences unite people – making the relationships you form here strong.
Learn from the absolute best in the field. All speakers are hand-picked practitioners. No motivational book-tour people. No sales pitches.
It’s a lot of how-to, some geek, with a sprinkle of inspiration. Model what the best are doing, and reap the rewards.
Speakers stick around for the full event, so you can pin them down for a 1:1 session. They're be in the table sessions with you.
Fun is a serious business at EXL. All-you-can-eat and drink all day long. Music and entertainment.
No to stuffy conference rooms. This is an outdoor-first event. We've rented out a beautiful brewery for the occasion. We're gonna be mostly outdoors.
You’re leaving your home, it’s gotta be worth it. You’ll have fun, we promise.
Half of the event is designed for meeting people. We hand-curate whom you should meet.
You have very specific problems and goals. There are people who have the exact same goals, and have already figured it out. You should talk!
EXL + UNITE focuses on building authentic relationships and spending quality time with other like-minded people. Conferences can be great, but most people don’t go for the Powerpoint presentations.
And shared experiences unite people – making these relationships much stronger than a random encounter.
We start by surveying every attendee about what they’re working on, key goals, level of experience, and obstacles. Based on what you tell us, we:
Create many rounds of dedicated, moderated discussion table sessions, so people working on similar things get together and learn from each other in a facilitated way.
This way you get to actually learn how something is done while becoming fast friends.
You can pretend a lot of things, but you can’t pretend showing up. Events are not about the content. People forget what one or another speaker said. Most content is available on YouTube anyway, or might be better as a podcast.
What virtual events and online content can’t deliver is human relationships. Conferences are made for lasting professional relationships. That’s the whole point.
Lukas
Vermeer
Vista
Director of Experimentation
Luke
Mortensen
Capital One
Sr Director, Experimentation
Stewart
EHOFF
RS Group
Head of Experimentation
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CHAD
SANDERSON
Gable
CEO
Melissa
Weiss
Eventbrite
Director of Product
Shanelle
MULLIN
Shopify
Experimentation & Analysis
Phil
Burrows
Verizon
Head of Consumer Digital Sales & Experience
A facilitated Q&A panel session with key moderators
Ben Labay
CEO at Speero
Sidhant
Bakhru
Director, Growth Product/Marketing & Experimentation at Hulu
Diana
Jerman
Director, Product - Experimentation at Disney Streaming
Aaron
Shaffer
Executive Director, Analytics Innovation at General Motors (GM)
Diana
Jerman
Disney
Director, Product - Experimentation
Sidhant
Bakhru
Hulu
Director, Growth Product/Marketing & Experimentation
Aaron
Shaffer
General Motors (GM)
Executive Director, Analytics Innovation
Barry
JAMES
YNAB
Lifecycle Marketing Manager
Sally
HALL
Auctane
Senior Manager and Global CRO
Dylan
Lewis
Atlassian
Experimentation Leader
Florent
Buisson
Cars Commerce
Experimentation Principal
Catherine
Crim
JCPenney
Senior Site Optimization
Erika
Sentz
WP Engine
Digital Marketing Manager, Lead
Peep
Laja
CXL, Wynter, and Speero
Founder
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Ana
Catarina
Dell.com
Web Analytics & Optimization Product Manager
Priscilla
Leake
ADP
Director, Digital Experience
Sam
McAlear
MongoDB
Director, Growth Experimentation
Kendra
Bones
YETI
Digital Product
Sam
Barber
Suncorp
Senior Experimentation Specialist
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Matt
Leonard
Purple Carrot
CMO
Kalki
Gillespie
NerdWallet
Experimentation and Growth
Kevin
Washington
Best Buy
Director of Product Management
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Liona
To
lululemon
Experimentation & CRO
Travis
Brooks
Netflix
Product Manager - Experimentation Platform
Jocelyn
Czerwinski
U.S. Bank
VP, Digital Experimentation Team Lead
Robbie
Williams
Dr. Squatch
Product Management
Cory
Peterson
LED Lighting Supply
VP Marketing
Soumya
Gujjar
Tipalti
Conversion Optimization Manager
Marc
MILLER
Direct Energy (NRG)
Digital Sales Conversion
Alex
Rolleigh
rescue.org
CRO and Digital Optimization
Mike
De Boer
Xfinity.com
Digital Experimentation
Ben
Labay
Speero
CEO
Carlos
Trujillo
Speero
Sr. Experimentation Strategist
MORE Moderators
announced soon
Become a moderator yourself and get a ticket plus a VIP dinner party with all the moderators and speakers (in-house roles only).
Apply here
A day before the conference (October 9th) we host a special Masterclass Day. Every attendee can choose to attend 2 workshops, one set in the morning, and the second set in the afternoon.
Workshops are a good match for you if you're really serious about skill building - they're much longer and go more in-depth than individual sessions at the conference.
The course covers topics not usually covered in introductory courses, including Ronny's Maven class on A/B Testing and his book. These advanced topics include:
- P-values misconceptions,
- Power, and False Positive Risk
- Why you should always give positive results a haircut
- Success rate estimation, and success of ideas vs. experiments
- The cost of false positives
- TOST and early stopping – when and how to correctly peek
- Bayesian and Frequentist approaches
- CUPED – variance reduction
- Risks of unequal variants and rare events
- Long-term holdouts
- Simpson’s paradox
- Randomization strategies: front door or at trigger point, ramp-up
- Cultural issues: can I test that? OFAT or major redesigns
When you register for the conference, you will get a $500 off coupon code for Ronny's Maven class: Accelerating Innovation with A/B Testing (https://bit.ly/MavenABClassEXL), which you can take before this workshop.
This afternoon workshop will feature 10-15 minute presentations from various practitioners on their applications of AI within the practice and flywheels of AB testing, customer research, and experimentation.
Exact presenters and topics TBA, stay tuned.
We do know that the OG himself Craig Sullivan will MC the AI workshop session along with Iqbal Ali.
They've been working on AI 'playbooks' for experimentation and will lead some hands on sessions on these topics.
- discovery,
- problem exploration,
- problem statement,
- solution statement,
- ideation,
- hypothesis,
- hyp/problem checker
Additionally Andy McNaught from Onxmaps.com has been doing some fantasic applications of LLM models and testing, he'll be attending as part of this showcase.
Duration: 8 hrs (9am to 5pm).
Lunch included
Added cost: $500
A day before the conference (October 16) we host a special Masterclass Day. We have a selection of expert workshops to choose from. Every attendee can choose 2 workshops to participate in, one set in the morning, and the second set in the afternoon.
We will cover topics not usually covered in introductory courses, including my Maven class on A/B Testing (https://bit.ly/MavenABClassEXL) and my book (https://experimentguide.com). These advanced topics include:
Register for the workshop, you will get a $500 off coupon code for Ronny's Maven class: Accelerating Innovation with A/B Testing (https://bit.ly/MavenABClassEXL), which you can take before this workshop.
15 minute presentations from various practitioners applying AI in experimentation and AB testing.
Dave Gerhardt – 10 Timeless Marketing Rules That Will Help You Attract Your Dream Customers, Create Superfans, And Run Laps Around The Competition
Dave Gerhardt – 10 Timeless Marketing Rules That Will Help You Attract Your Dream Customers, Create Superfans, And Run Laps Around The Competition
The course covers topics not usually covered in introductory courses, including Ronny's Maven class on A/B Testing and his book. These advanced topics include:
- P-values misconceptions,
- Power, and False Positive Risk
- Why you should always give positive results a haircut
- Success rate estimation, and success of ideas vs. experiments
- The cost of false positives
- TOST and early stopping – when and how to correctly peek
- Bayesian and Frequentist approaches
- CUPED – variance reduction
- Risks of unequal variants and rare events
- Long-term holdouts
- Simpson’s paradox
- Randomization strategies: front door or at trigger point, ramp-up
- Cultural issues: can I test that? OFAT or major redesigns
This afternoon workshop will feature various short presentations from practitioners on their applications of AI within the practice and flywheels of AB testing, customer research, and experimentation.
Exact presenters and topics TBA, stay tuned.
We do know that the OG himself Craig Sullivan will MC the AI workshop session along with Iqbal Ali.
They've been working on AI 'playbooks' for experimentation and will lead some hands on sessions on these topics.
- discovery,
- problem exploration,
- problem statement,
- solution statement,
- ideation,- hypothesis,
- hyp/problem checker
Additionally Andy McNaught from Onxmaps.com has been doing some fantasic applications of LLM models and testing, he'll be attending as part of this showcase.
In 'Bridging the Gap,' we compare the Product Operating Model (POM) and the Experimentation Growth Model (EGM), revealing their shared focus on customer-centricity, iterative development, and data-driven decision-making. Join us as we explore how integrating these models can drive sustainable success in today's digital landscape.
Ben Labay will ‘moderate’ a group of moderators who have specific experience in scaling experimentation via changing organizational structure. This will set the stage for our first break out session, and it will provide tips on how to get the best out of the moderated table sessions
Topic: Scaling Experimentation; velocity, impact, teams, etc
People are grouped to tables of 8-10 by company size and role. You will learn how your peers from similar-sized companies drive experimentation culture and practice.
Topic specific to each table
People are grouped to tables of 8-10 by company size and role. You will learn how your peers from similar-sized companies drive experimentation culture and practice.
Speak to a researcher in any large organization and ask them their top frustration. Most will tell you it's action and impact as a result of the work they do. This problem goes far wider and deeper than just individual researchers getting their work stuffed into a drawer, it's a systemic problem with the way companies decide to solve problems, and validate that they've been solved. Join me in this talk to explore my thoughts on how to solve this big hairy business problem, by making research actionable, connected to your experimentation program, and most importantly, to the $$$ outcomes it drives.
Chad will tackle why you need modern data management in the age of hyper iteration, experimentation, and AI. Explore why traditional data management practices fail and how the cloud has fundamentally changed data development. Learn about the modern application of data management best practices, including data change detection, data contracts, observability, and CI/CD tests, and outline the roles of data producers and consumers. Get a clear understanding of modern data management's components and how to leverage them for better data handling and decision-making.
Topic specific to each table
You will be hand-curated into groups by interests, experience, etc. Topics and prompts will vary.
Pure, unscripted fun. This is where the magic happens.
We experiment to measure, reduce risk, optimize, forecast, and most importantly—to learn. When a single experiment wins, we know what worked for one audience on one page at one point in time. But the real value of experimentation comes from learning at scale. With the right analysis, your experimentation program can become greater than the sum of its parts.
We are a group of passionate practitioners energized by experimentation but not every individual, team, or organization will embrace the craft as we have. Resistance happens when one’s product development ideals conflict with misconceptions or misapplications of experimentation. Changing perceptions is crucial to fostering a successful practice. I’ll share examples of navigating resistance at the team and org level.
Topic: What's working for you right now?
People are grouped to tables of 8-10 by company size and role. You will learn how your peers from similar-sized companies are driving results.
Topic specific to each table
You will be hand-curated into groups by interests, experience, etc. Topics and prompts will vary.
We are a group of passionate practitioners energized by experimentation but not every individual, team, or organization will embrace the craft as we have. Resistance arises when one’s product development ideals conflict with misconceptions or misapplications of experimentation. Changing perceptions is crucial to fostering a successful practice. I’ll share examples of navigating reluctance at the team and org level.
As talent continues to get sharper & technology becomes more advanced, it’s become a testing, optimization & AI/ML arms race over the last 2 to 3 years in an effort to reach consumers on a 1-1 level. While this new standard being set by consumers & companies continuously reaching to set a new bar has limitless opportunity, the process as well as organizational strain & bi-product of these new models make it extremely difficult for organizations to adopt at scale. This interactive discussion will help you identify where challenges exist within your company's ecosystems as well as organizational strategies & frameworks that enable long term sustainable scale.
Have fun and make friends. Everybody there will be in the same boat as you, so lots to talk about. A 30-minute conversation at an event can make a life-long connection.
Pre-party on October 9th.The main party is on October 10th. On 11th we'll have an unofficial party someplace somehow...
4824 E Cesar
Chavez St,
Austin, TX 78702
Individual tickets
Team ticket (3+ tickets)
You work for an agency, tool vendor, consultants, etc.
You work for a brand, growing a product and program of experimentation.
Want to sponsor? reach out to ben@speero.com for a sponsor prospectus and more information
Full refund if cancelled before 30 days of the event. If canceled 15 to 30 days before the event, there’s 50% refund and no refund if you cancel less than 2 weeks before.
