Experimentation / CRO

Experimentation and Testing Programs acknowledge that the future is uncertain. These programs focus on getting better data to product and marketing teams to make better decisions.

Research & Strategy

We believe that research is an integral part of experimentation. Our research projects aim to identify optimization opportunities by uncovering what really matters to your website users and customers.

Data and Analytics

90% of the analytics setups we’ve seen are critically flawed. Our data analytics audit services give you the confidence to make better decisions with data you can trust.

Client-side vs Server-Side Testing Tools—Pros and Cons Blueprint

What are the differences between client and server side testing tools?

Server-side testing is often seen as the holy grail of experimentation. Something that will solve all our problems with data and cookies. This may be the case. But it also has downsides. Client vs Server-Side Testing Tools—Pros and Cons blueprint shows you all the pros and cons of client and server-side testing, so you can decide which is better for you in your current position.

Use Cases:

- Decide when to use client-side and when to use server-side testing.
- Understand the pros and cons of both and how they fit in your business.

Type:
Artifact
Pillar:
Planning & Process
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Toolkit includes PDF of the blueprint, and if available links to related assets and a loom video on using the blueprint.