SaaS Pricing Pages

Process and Deliverable

Rip-down / heursitic review of the page/s

Output: Miro board heuristic audit of your pricing page, mobile and desktop

Summary, Recommendations & Test Ideas

A summary document (Gslide doc) with test ideas in Speero's test plan format

Test Designs

Figma files of 3-4 test plans so you can execute tests fast

Competitor review

Optional: a competitor review to benchmark you against 3-4 of your key competitors.

Messaging analysis

Optional: a Wynter.com (Copy Testing) messaging analysis to incorporate voice of ICP in the above analysis

Based on original research

Part of the audit is inspired by a repository of tests across our clients, organized by psychological principle, and tied to a swipe file database for where we see principles applied well.

For the competitive or industry benchmark, we also have a swipefile database of 100s of the top SaaS pricing pages, organized by pricing model and industry category. See AT here.

This allows us to quickly provide value to our clients in spurring test ideation and learning for SaaS experimentation programs.

Scope

The analysis addresses these key elements:

Presentation of your key value metric and pricing model
How you message and position among the packages
Presentation of actions and engagement
How you handle high-cognitive load content (feature tables)

The analysis answers these key questions:

How do you clearly communicate the value proposition and pricing model through the packages?
Are there alternative pricing models to consider? (e.g., feature tiered, usage-based, seat-based)
What tests can you run to improve UX and clarity and ultimately engagement (clicks/sign-ups/CVR)?
How to communicate the complicated feature set without overwhelming the visitor?

Participation Requirements (your time).

Someone with the authority to purchase, (optional to sign necessary NDA material), then gather and send any available/easy to get ICP materials and/or analytics data for this page, roughly one hour of work.

Then join a readout call to review the analysis and recommendations, roughly 30min-1hr.

Duration.

From commencement to completion, expect this to span 2 weeks.

Scheduling.

Can usually be initiated within 1 week, depending on the time of year.

Cost.

$5,000 fee.

+optional $2000 for competitor audit (3 comps)

+optional $2000 for Wynter messaging analysis with a panel of your ICP

Payment Terms.

Prepaid, sent with the materials that we will request.

Experimentation / CRO

Research & Strategy

Data and Analytics

Drive more conversions with your pricing page