Validated website design services

The UI design audit is a process where we map your UI for gaps in the following areas:

• Consistency - Consistency of styles & logic throughout the UI
• Typicality / Usability - Your UI vs your customer’s knowledge
• Clarity and cognitive load
• Visual hierarchy of parts of the UI and content
• Accessibility - Checking UI against accessibility standards
• Guidelines - Do up to date & implemented UI guidelines exist?

The end result is an annotated board with the issues found, a summary of main findings and recommendations. Suggestions can be instantly actionable or may require further analysis.

Successful experimentation starts with consistent UI. Clear learnings are only possible from A/B testing in consistent UI frameworks. This way, you test concepts, rather than new user interface elements.

Consistent interface helps your users by lowering friction throughout the user or customer journey. Stable, solid, and easy to use designs build trust and lasting first impressions with customers.

Brand guidelines are not the same as UI libraries, however. For such consistent layouts you need a stable, detailed framework. This can be a global Design System integrated with front-end development. A less complex UI Library is your first step toward a full, platform-agnostic Design System.

You have a solid strategy and direction. You have a UI library. Great. But this still doesn't mean that a massive, all at once redesign would be great.

There's a better way - our Redesign Sprints focused on key pages and flows, which Speero tests after to learn and understand their effects. We also test to confirm you won't harm your conversion rate, revenue, and AOV specifically.

Start with our key research that will tell you what your customers think and fell about your design. Pre-validate your designs before launches.

Prototype Usability Testing

We build clickable prototypes of the your new designs and choose the right tool to test them. We set up the evaluation, run the tests and work out design changes based on valuable insights.

Tools like Maze.co that output heatmaps, click maps, user path statistics can provide more quantitative feedback, while others like Userlytics focus on verbal user feedback and video replay of the sessions. We select the right tool depending on the context, the nature of the design, size of audience, etc.

Design Validation

It won’t matter if your website is usable if your messaging doesn’t sit with your users. In case of B2B sites Speero uses Wynter, the B2B messaging feedback platform that provides insight on how your messaging (and page in general) resonates with your audience.  Wynter invests in recruiting user panelists from professions that fit your user profile. It is a recommended tool for validating new copy AND design vs the old for B2B websites. For B2C audiences we use UsabilityHub to get qualitative feedback on the new designs.

Sometimes, full redesigns are inevitable. But you don't have to make leaps of faith. Inform your redesigns with research and future-proof them with UI libraries.

Base your redesigns on robust briefs focused on deeper business goals. Our designers got experience with redesigning everything from small businesses to enterprises, big brands, and institutions.

Validate your redesign with testing usability and messaging with curated audiences.

Here's how we do it:

• Scope outline
• Design Brief Approval
• Lo-fi mockups (Wireframes)
• Restyling and initial Component Library Creation
• All layout designs
• Validation
• Feedback implementation
• Handover
• Review after implementation
• Consulting on next steps and experimentation