Understanding customer experience
Customer experience (CX) concerns everything in the customer journey, from before, during and after a purchase.
By gaining a better understanding of your customers, you can efficiently deliver what they want and need, leading to increased profits.
The retention economy
For too long businesses have been pressured into short term strategies and quick win tactics that drive revenue, rather than creating long term growth.
Yet we all know the cost of acquiring a new customer is 5-25 times more expensive than retaining your existing ones.
The winners of the Retention Economy will measure and improve customer lifetime value, develop superior customer experiences, and organize their teams around customer needs.
They understand that a 5% increase in customer retention leads to 25% - 95% more profit.
Speero helps you understand your customers better through data, cx research
, experimentation and cx optimization
to drive long-term growth.