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Attribution in B2B is messy. Long sales cycles, invisible touchpoints, multiple channels all trying to take credit—it’s a data warzone.

Comcast needed a structured approach to ideation that was repeatable, scalable, and inclusive, ensuring all types of thinkers could contribute meaningfully.

Freshworks is a SaaS from India that offers cloud-based CRM, ITSM, and e-commerce marketing.

A tool-agnostic experimentation program, configured correctly.

Record growth over the past 4-5 years, and in 2022 ​​Adore Beauty reported $200 million in revenue, with 60% attributed to its loyalty program.

Moiz Ali founded Native—a high-growth direct-to-consumer natural deodorant brand.

The BigCommerce web team offers a shared service supporting other stakeholders across initiatives, launches, and projects.

Butterfly Network sells ultrasound equipment to two distinct user groups—individual consumers via self-service ecommerce and healthcare organizations via 1-1 sales. 

Sandip Amlani, a Regional Digital Lead, launched the first Centre of Excellence (CoE) experimentation team for Cisco in the EMEAR region.

Laura Borghesi, Senior Director of Growth Marketing at MongoDB, had painted a picture for her executive team of the opportunities experimentation offered.

Charles Tyrwhitt shirts are a British multi-channel clothing retailer.

Gympass recognized the need for experimentation as a way of driving data-driven decisions.