Experimentation / CRO

Experimentation and Testing Programs acknowledge that the future is uncertain. These programs focus on getting better data to product and marketing teams to make better decisions.

Research & Strategy

We believe that research is an integral part of experimentation. Our research projects aim to identify optimization opportunities by uncovering what really matters to your website users and customers.

Data and Analytics

90% of the analytics setups we’ve seen are critically flawed. Our data analytics audit services give you the confidence to make better decisions with data you can trust.

Know where and how to test to maximize ROI

Get an ROI and velocity benchmark tool for your testing program

With this analysis you’ll have a tool to help you:
  • Create revenue goals to communicate with leadership
  • Have a velocity target and model for understanding tradeoffs in velocity vs impact
  • Have a clear test planning framework for how long to run tests every time
  • Have a program ROI model so you know how much to invest into it
The biggest benefit you'll get is the ability to tie "Potential Revenue" to each and every testing idea you have, creating the best prioritization mechanism your team has ever used.
Trusted by:
The black and white logo of the company, P&G, which is one of Speero's conversion optimization clients.The logo of the company, Miro, which is one of Speero's UX optimization clients.The logo of the company, Code Academy, which is one of Speero's conversion optimization clients.The black and white logo of the company, Grub Hub, which is one of Speero's website optimization clients.The logo of the company, Monster, which is one of Speero's UX optimization clients.The logo of the company, Mongo DB, which is one of Speero's customer experience optimisation clients.The black and white logo of the company, Dermalogica, which is one of Speero's conversion optimization clients.The black and white logo of the company, ebay, which is one of Speero's conversion optimization clients.The black and white logo of the company, AXA, which is one of Speero's UX optimization clients.

Why do the ROI benchmarking?

Too much testing is wasted, too many tests are run that are pushed by HIPPOs and poorly prioritized processes.

This analysis and resulting tool is the fix. This is the model that you should CENTER your testing program around.

This combination of analysis, tool, and advising service comes from running hundreds, maybe thousands of these for clients and leads, and is foundational to our testing programs and bread and butter services of managed testing. We use it for every test program we run, and use it almost daily.

It is a model to keep everyone on the testing team humble and honest about there WHERE and HOW to test, and about what kinds of tests are needed to really get the results that matter.

The basis of the analysis is our blueprint on "Where and how should I test to make the most money?" (see below)

This is the statistical analysis part of the work that tells us the 'landscape' of testing across your key pages, journeys, devices, and channels.


  • A Test ROI analysis, a spreadsheet tool for your team to use. Similar but more robust and interactive than the above blueprint.
  • A summary of insights for where and how you should be testing, the translation of the tool into how to plan your test coverage.
  • A guide to incorporate the potential revenue findings into test planning
  • Hours of consulting and advice that follows the analysis process and includes very carefully and concisely stated recommendations for your program. These are spread across 1-2 calls and multiple emails.

The analysis addresses these key elements:

  • Key channel testing ROI benchmarks across top pages
  • By device testing ROI benchmarks for top pages
  • Ideal test velocity and test durations across the program, per month and quarter
  • Types of tests you should be running and where (e.g., AB vs ABn)
  • Statistical power analysis to calculate minimal detectable effects across core pages
  • Revenue analysis so you can apply 'potential revenue' numbers to every test

See it applied

With this analysis, you can set up a plan for velocity and what types of tests to run, and where to run them, on your site.

Participation Requirements (your time).

Someone with the authority to purchase then sign necessary NDA material, then gather materials, fill out a quick survey about your core metrics and channels, and then grant access to analytics, roughly one hour of work. Then join a readout call to review the analysis and recommendations, roughly 30min-1hr.


From commencement to completion, expect this to span 2 weeks.


Can usually be initiated within 1 week, depending on the time of year.


From $4,000

Payment Terms.

Prepaid, sent with the materials that we will request.

*Note. This service is included in our Testing Program Impact Audit and Program Velocity Audit, but can be purchased separately.

Order your ROI Benchmark Analysis

(payment and data access instructions to follow)

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