Ideally, all of the time in an ongoing fashion. The velocity of tests you can run depends on several factors, such as;
● The volume of traffic you have to your website.
● Any blackout periods your business may impose where testing must be paused.
● Any technical work that may impact your ability to test.
● The resources you have available.
Mature experimentation programs look to utilize as much traffic as possible, aided by refined processes and automations. However, the types of tests you are running and the journeys they impact need to be kept in mind to avoid issues with conflicting experiences for the user and mudding your results. Setting up swimlanes for your testing roadmap
can help orchestrate high-velocity experimentation programs.