Speero's XOS Blog

How to Scale Experimentation in Different Structures, Organization Designs, and Operating Models

Learn how to build a Center of Excellence with the right tech, process, and contracts, just like Stewart Ehoff did for RS Group. Including helpful frameworks.

How to Build CoE with the Right Tech, Process, and Contract

Learn how to build a Center of Excellence with the right tech, process, and contracts, just like Stewart Ehoff did for RS Group. Including helpful frameworks.

How Gympass started and scaled experimentation across its business in just six months

Empathic Design: Mapping Your Brain, Brand, and Data

Does the Presenter’s Paradox Actually Work in Digital Marketing? [Original Research]

Internal Promotions vs Third-Party Banner Advertisements [Original Research]

You need to start migrating from UA to GA4 now!

Should you implement GA4 now?

The Retention Economy and Why it Matters

32 Business and Life Lessons: What I Learned Running Companies on 4 Different Continents