Speero's XOS Blog

What A/B Test Developers Really Want in A/B Testing Tools (It’s Not Just Features)

Explore what 105 A/B testing developers said about the reasons why the take or ignore certain tools, including features, ease of use, documentation, and more.

Center of Excellence: Change Starts Everywhere

Explore how change management works at both ends of the spectrum, what CoE looks like inside diff orgs, and how to make experimentation easier, faster, and more collaborative.

How Gympass started and scaled experimentation across its business in just six months

Empathic Design: Mapping Your Brain, Brand, and Data

Does the Presenter’s Paradox Actually Work in Digital Marketing? [Original Research]

Internal Promotions vs Third-Party Banner Advertisements [Original Research]

Why Linear Funnels Are a Simplified Reality and What to Do About It

The Problem with (Most) A/B Test Calculators—and the Features that Matter

The Retention Economy and Why it Matters

32 Business and Life Lessons: What I Learned Running Companies on 4 Different Continents