Speero's XOS Blog

CoE Interviews Part 6: Hitting the JIRA Wall–Why Waterfall Fails Experimentation and What Works Instead

Center of Excellence Interviews Part 5: How CoE can work like a Charm in a Brand with 6K Employees

Luis Trindade shares how his CoE scaled experiments across 6,000 employees by teaching teams to run their own experiments, rather than centralizing all execution.

How Gympass started and scaled experimentation across its business in just six months

Empathic Design: Mapping Your Brain, Brand, and Data

Does the Presenter’s Paradox Actually Work in Digital Marketing? [Original Research]

Internal Promotions vs Third-Party Banner Advertisements [Original Research]

Why Linear Funnels Are a Simplified Reality and What to Do About It

The Problem with (Most) A/B Test Calculators—and the Features that Matter

The Retention Economy and Why it Matters

32 Business and Life Lessons: What I Learned Running Companies on 4 Different Continents