Our conversion rate optimization process starts by performing in-depth conversion research
. We use a range of research methods from our ResearchXL
methodology. This helps to identify pain points and areas of friction.
We then form hypotheses based on our analysis of the data and prioritize them keeping the customer and business impact in mind.
Next, we create innovative test treatments that call on our consumer psychology and user experience design expertise, giving each experiment the greatest chance of succeeding.
Following this, we focus on increasing the number of experiments we run and learnings we make, as well as upskilling internal teams and improving the culture of data-driven decision-making.