We audit the implementation of your analytics setup. This includes all relevant goals, custom events, custom dimensions, and ecommerce tracking.
Heuristic evaluations assess how your website performs against design, interaction, and persuasion best practices. This evaluation uncovers issues that may be preventing your customers from converting.
Usability research is conducted by setting tasks and scenarios for your target audience to complete, mimicking the real journey through your website. By reviewing their ability to complete tasks and observing their behavior we can identify a range of usability issues, from confusing taxonomy to unintuitive functionality which is causing your users frustration.
Whether it's call center recordings or Google Analytics data, we will transform your customer data into valuable insights. Through our in-depth analysis, we can find relationships between variables and identify problems with your website experience.
Mouse tracking & heat mapping
Mouse tracking and heat map analysis is the process of recording what people do with their mouse or trackpad while visiting your website. This quantitative research method allows us to discover areas of confusion (e.g mouse and scroll behavior or time on page), friction (e.g rage clicks), or areas of prominence on a specific page.
Card sorting and tree testing
Open and closed card sorting is a simple but effective method for developing the structure and navigation of your content. It can also be used to establish more user-friendly naming conventions and improve the hierarchy of information. It’s a user-centered way to categorize information that’s most logical to your customers.
Copy testing is run via our research platform, Wynter, allowing us to gain feedback on your copy from real users. After reviewing 40,000 landing pages, Unbounce found that when influencing people to convert, copy was 2x more important than design. Finding out what is and isn’t working with your website copy can make a huge difference to your overall website experience.
Surveys, interviews, and moderated research sessions
Limiting biases in research settings and questions is crucial to uncover the thoughts and feelings of your customers. Depending on your research aims we can run sessions around websites, wireframes, or apps as well as broader brand sentiment based on users’ experiences.
Social listening allows us to gather unprompted feedback from your customers. Often, user-generated content such as reviews, blog posts, etc. are great for uncovering problems within the website journey. They’re also a valuable source of new ideas or solutions.
Competitive UX benchmarking
Get quantitative data into how your target audience rates your experience compared to your competitors. We ask users to evaluate important dimensions such as message clarity, credibility & trust, loyalty, and usability of your overall customer experience.
We recruit participants, design questions, codify data, and cross-reference findings from multiple sources.
Issue classification & prioritization
We use our issue classification framework to bucket the findings from the research. We then use our PXL framework to prioritize the findings so you know what's the highest value to your business and where to start.