Bigger images should make you pay more attention to them, right? Well, maybe. We decided to test that assumption in regards to eCommerce product pages. In this study, we explore how elements of a product page affect users' visual perception and perceived product value.
This experiment looks at how viewers perceive a product page when the product image size changes.
Product page copy is something that, generally, gets ignored. Not just the content, but how it is formatted. In this study we wanted to explore how elements of a product page affect users' visual and value perceptions.
This experiment looks at how users view a page and read product text descriptions when the text format changes.
When you consider the vast amount of different kinds of visual cues that are available, things become complicated. You could use arrows, lines, photos of people, borders, pointing fingers, bright banners, exclamation points, check marks...the list goes on. Which brings us to the real question: Are some visual cues more effective than others? This study explores that question.
While most companies are drowning in data, few have the strategy or cultural maturity to use it for accurate measurement, let alone to make decisions or drive business goals. And while two-thirds of executives think they need a data strategy, only a third are getting it done.
When I think back to where we were two and a half years ago, the biggest issue with our testing program was that we tried several small ideas in different places and didn’t iterate enough on concepts. Our ideas were driven by individual opinions and changes that we saw our competitors making, which is one of the worst ways to run a testing program.
Many people in the marketing space are trying to figure out how to best present their value proposition. Which copy works best? Which design? These are important questions because your value proposition is such a high impact area of your site - some would say the most important part. So even though many people are working on and researching value proposition presentation, we thought there was still room to investigate.
Here’s our story of bringing experimentation into a $51 billion company with 71,000 employees spread across 96 locations worldwide.
How do you convince people with little motivation—throughout the entire business—to focus more on your customers? We spoke to six customer-focused leaders in a range of businesses and roles to see how they got people in their businesses to care. Here are their top four recommendations.
Should optimization folks be in a separate team? Or under product teams or marketing? There’s several different ways, and choosing which one works best for your company can be challenging. Here’s a rundown of the frameworks, their functions, and the benefits and challenges of each.
When shopping online, you can't hold the product, test it out, or talk to a salesperson about how different brands compare to one another. For these scenarios, social proof is frequently used to guide shoppers towards the best product choice. Which brings us to the real question: Which social proof techniques are most effective? Are some of them totally ineffective?
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