Experimentation / CRO

Experimentation and Testing Programs acknowledge that the future is uncertain. These programs focus on getting better data to product and marketing teams to make better decisions.

Research & Strategy

We believe that research is an integral part of experimentation. Our research projects aim to identify optimization opportunities by uncovering what really matters to your website users and customers.

Data and Analytics

90% of the analytics setups we’ve seen are critically flawed. Our data analytics audit services give you the confidence to make better decisions with data you can trust.

Experimentation Program Advisory Clinic

Experience in scaling large experimentation programs is hard to find. The most seasoned experimentation pros tell you where and how to scale your testing program

A quick audit+advisory workshop approach. Experienced agency & in-house industry consultants assess your program and provide "hard-earned, 'lived'' advice to your team.

  • 3-5 experimentation experts who match your problem and know your industry
  • 2-4 hour workshop with your team of experimentation 'coaches'
  • A pre-workshop survey for gap analysis + Miro setup for your team to own
  • Experienced feedback & specific activity solutions address blockers to program scaling
Delivered results for:

Industry Experts

Our group of experts have together built and scaled 100s of testing programs for startups and enterprises, across industries and verticals of ecommerce, fintech, services, NGOs, and SaaS organizations.

Craig Sullivan

Optimizing Experimentation: Industry leading Expertise.

Brian David Hall

Senior Experimentation Strategist

Lucia van den Brink

Senior Experimentation Strategist

Walter Budzian

Fake Decision Scientist

Lukas Vermeer

Director of Experimentation at Vista

Ben Labay

CEO, Speero

Annika Thompson

Director of Client Services, Speero

Paul Randall

Senior Experimentation Strategist

Carlos Trujillo

Senior Experimentation Strategist

Emma Travis

Research Director, Speero

Expert Experimentation Workshop Process


We start with the audit part. A quick yet robust gap-finding audit survey we send to your core program leader(s). This helps establish the current and desired 'state-of-the-program' among your area priorities as well as the core pillars of any program:

Miro Board

We create a collaborative Miro board with the audit results

Team Selection

The team of industry consultants / advisors  is selected based on relevancy to your organizations size, industry, and set of key problems.

Results Review

All consultants asynchronously review the structured results, providing thoughts and questions.


A structured advisory and coaching workshop is facilitated with your team to go over our feedback, review responses together, and optionally live-audit example processes or tests that your team wants feedback on.


You are left with structured advice on where/how to scale your program. This comes in the form of an annotated Miro board, survey results, and full workshop recording.  We also offer follow-up sessions for implementation questions.

We schedule only one of these per month.
Enquire about or schedule yours today.

Common Questions/Concerns We See

How might we....

  • Achieve 2X velocity with the same headcount?
  • Have 2X impact (win rate, conclusive rate, etc.)?
  • Expand testing into other teams?
  • Create an organization structure for the program?
  • Engage teams in the program?
  • Build and maintain a learning repository?
  • Make faster decisions with frameworks to handle uncertainty and risk
  • Demonstrate ROI of the program?
  • Standardize processes among teams?
  • Improve the process for experiment design and trustworthiness?
  • Assess our data pipelines and discrepancies?
  • Incorporate strategic (or any) UX research?
  • Should we build or buy an AB testing tool?

Pricing Options

Total Price = Flat facilitation fee + Hourly consultant fee



Flat fee: $5000
3 experts, 3 hours each, $250/h


Flat fee: $5000
3 experts, 4 hours each, $250/h
+ 1 expert, 4 hours, $350/h

If there's a specific consultant you'd really like to attend, let us know and we’ll try.
Enquire about or schedule yours today.


Workshop normally scheduled within 2-3 weeks after survey is completed by your team.


We have limited spaces for these sessions as we are limited to roughly one per month. Schedule yours today

Your Participation

To get things started, we'll need you to send a survey link to your teams.  We also need a small amount of time from your team and program owner(s) to provide background and info on your experimentation program.  We encourage your wider teams to get involved with the Miro board and come to the workshop, so everyone benefits from the answered questions and advice.

Request a Proposal

Reach out with your situation and needs and we'll get back to you to schedule a scoping and proposal call.
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