Managing Director
Ben Labay
Ben combines years of academic and statistics training with customer experience and UX knowledge to help our team run programs for companies around the world. Clients include ADP, Native, Codecademy, and National Bankcard.
COO
Edgar Spongolts
Edgar has more than a decade of experience running various companies. All of this experience is applied to crafting CX optimization strategies that maximize the value gained from experimentation. Edgar was awarded the CRO Practitioner of the Year title in 2020 for his client work at Speero. Clients include Admiral, ADP, GoApe, and eBay.
Director of Client Services
Annika Thompson
Annika has been doing digital marketing and optimization since 2012. She brings in-house experience from start-ups to FTSE 100 corporations. Using research skills gained from her master’s degree she tackles complex client problems. Clients include Native, Codecademy, Charles Tyrwhitt, and TeeSpring.
Senior CX Strategist
Haley Carpenter
Haley has a wide range of experience from user research to building and running experimentation programs. She is passionate about helping clients break down complex problems and find where the biggest opportunities lie. She’s a CXL Certified Optimizer, Adobe Analytics certified, and Google Analytics certified. Clients include Vitamix, Olaplex, Procore, Toast, and Parkmobile.
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CX Strategist
Kristina Rowe
Kristina has been a passionate and curious digital marketer since 2012. She brings a mixture of agency and in-house experience from PPC campaign performance to Landing Page Optimization and A/B Testing. Using her skills in data interpretation and conversion optimization she has a high-focus on customer-centric UX solutions and testing ideation. Clients include the American Cancer Society, Atlanta Journal-Constitution, and Progressive Medical.
CX Strategist
Emma Travis
Emma has been working in UX and conversion rate optimization for 10 years. With a background in behavioral research, she is passionate about analyzing user behavior and helping businesses unlock the growth opportunity in truly understanding their users. Emma also has experience building and developing optimization teams, processes, and cultures, most recently at one of the UK’s fastest-growing airlines. Clients include Jabra, Carphone Warehouse, Irwin Mitchell, and First Direct.
CX Strategist
Paul Randall
Paul has used a design thinking mindset to enhance customer experiences for over eight years. His empathy for customer behavior comes from conducting hundreds of usability studies and experiments. Clients include Screwfix, Clarks, Maximuscle, and Flogas.
CX Strategist
Gertrud Vahtra
Gertrud is passionate about merging quantitative and qualitative data to get insights into customer behaviors, motivations, and pain points. She was named Young CRO of the Year 2020 and brings a true sense of curiosity and care to all her work. Clients include Bitcasino, MongoDB, BitDefender, and Charles Tyrwhitt.
Project Manager
Carlos Trujillo
Carlos has over eight years of experience working in online marketing and mass media. As an agency founder, he has led projects on web development and conversion optimization for more than 80 brands in multiple regions and verticals. This has provided him with broad expertise in e-commerce operations, customer acquisition, digital psychology, and data analysis that let him contribute to driving innovation that delivers more profits.
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