About Speero

Speero was founded back in 2011 as CXL. Its founders Peep Laja - the #1 most influential conversion rate optimization expert in the world -and Viljo Vabrit, have always prioritized optimizing customer experiences.

Over the years the business has delivered results for hundreds of brands all over the world. In 2020 the company changed its name from ‘CXL’ to Speero, to support its renewed focus on helping companies understand their customers better through data, research, and experimentation to drives long-term growth not just short term wins.

The agency works with medium to large enterprises globally and has offices to support clients across the UK, Europe, US and Asia Pacific.
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The CXL group also comprises of:

CXL, an online learning platform for marketers. Recent students hail from Gartner, Google, and Cisco. The CXL blog is one of the world’s most authoritative outlets for digital marketing and optimization on the web.

Wynter, a B2B SaaS platform for data-driven messaging and copy optimization.

Meet the team

Managing Director

Ben Labay
Ben combines years of academic and statistics training with customer experience and UX knowledge to help our team run programs for companies around the world. Clients include ADP, Native, Codecademy, and National Bankcard.
Ben Labay

COO

Edgar Spongolts
Edgar has more than a decade of experience running various companies. All of this experience is applied to crafting CX optimization strategies that maximize the value gained from experimentation. Edgar was awarded the CRO Practitioner of the Year title in 2020 for his client work at Speero. Clients include Admiral, ADP, GoApe, and eBay.
Edgar Spongolts

Director of Client Services

Annika Thompson
Annika has been doing digital marketing and optimization since 2012. She brings in-house experience from start-ups to FTSE 100 corporations. Using research skills gained from her master’s degree she tackles complex client problems. Clients include Native, Codecademy, Charles Tyrwhitt, and TeeSpring.
Annika Thompson

Marketing Director

Katie Kelly
Katie managers Speero’s marketing activities across a range of channels, as well as sales in our UK and Asia-Pacific region. She brings over eleven years' experience in marketing, working for many agencies and start-ups, as well as household brands such as Jack Daniels, Durex, Matalan, & Benefit Cosmetics. She’s worn many hats over the years—from operations and marketing to consulting and product roles. Katie writes for a number of publications including Econsultancy, and Internet Retailing.
Katie Kelly

Director of CRO

John Mills
John has spent the past 15 years optimising and improving online customer experiences. He has worked both agency and client-side across many vertices including e-commerce, travel, gaming and recruitment with a wide range of businesses, including startups, globally recognised brands and everything in between. John has spoken at Oracle Openworld Europe, Maxymiser Symposium, MeasureFest and been interviewed for Which Test Won and the Webtrends Optimize “The Big Lift” podcast.
John Mills

CTO

Silver Ringvee
Silver is experienced in auditing and improving advanced digital analytics implementations, running testing and personalization programs at scale and building systems that collect, transform, store, analyze and report on terabytes of data. Clients include Codecademy, MongoDB, BitDefender, and Philips.
Silver Ringvee

Senior CX Strategist

Haley Carpenter
Haley has a wide range of experience from user research to building and running experimentation programs. She is passionate about helping clients break down complex problems and find where the biggest opportunities lie. She’s a CXL Certified Optimizer, Adobe Analytics certified, and Google Analytics certified. Clients include Vitamix, Olaplex, Procore, Toast, and Parkmobile.
Haley Carpenter

CX Strategist

Emma Travis
Emma has been working in UX and conversion rate optimization for 10 years. With a background in behavioral research, she is passionate about analyzing user behavior and helping businesses unlock the growth opportunity in truly understanding their users. Emma also has experience building and developing optimization teams, processes, and cultures, most recently at one of the UK’s fastest-growing airlines. Clients include Jabra, Carphone Warehouse, Irwin Mitchell, and First Direct.
Emma Travis

CX Strategist

Paul Randall
Paul has used a design thinking mindset to enhance customer experiences for over eight years. His empathy for customer behavior comes from conducting hundreds of usability studies and experiments. Clients include Screwfix, Clarks, Maximuscle, and Flogas.
Paul Randall

Project Manager

Carlos Trujillo
Carlos has over eight years of experience working in online marketing and mass media. As an agency founder, he has led projects on web development and conversion optimization for more than 80 brands in multiple regions and verticals. This has provided him with broad expertise in e-commerce operations, customer acquisition, digital psychology, and data analysis that let him contribute to driving innovation that delivers more profits.
Carlos Trujillo

CX Strategist

Kristina Rowe
Kristina has been a passionate and curious digital marketer since 2012. She brings a mixture of agency and in-house experience from PPC campaign performance to Landing Page Optimization and A/B Testing. Using her skills in data interpretation and conversion optimization she has a high-focus on customer-centric UX solutions and testing ideation. Clients include the American Cancer Society, Atlanta Journal-Constitution, and Progressive Medical.
Kristina Rowe

Project Manager

Shawn David
Shawn has been developing websites, applications and systems since 1996. Shawn founded a development and marketing firm in 2011 focusing on small business needs. He adds to Speero a breadth of experience and knowledge of web development, online marketing/SEO and systems design. Shawn uses his BS in Systems Engineering and PMP certification in all aspects of the research and experiment processes used in the customer experience optimization done at Speero.
Shawn David

CX Strategist

Gertrud Vahtra
Gertrud is passionate about merging quantitative and qualitative data to get insights into customer behaviors, motivations, and pain points. She was named Young CRO of the Year 2020 and brings a true sense of curiosity and care to all her work. Clients include Bitcasino, MongoDB, BitDefender, and Charles Tyrwhitt.
Gertrud Vahtra

Project Manager

Eeva-Liisa Puidet
Eeva-Liisa works as a project manager for clients based all over the globe, such as OutSystems, FlexJobs and Ambient Lounge. Eeva-Liisa has gained an applied higher education qualification in project management and a postgraduate degree in digital marketing. Her previous experience includes working as a marketing specialist for media houses to professional services companies such as Deloitte. Eeva-Liisa loves digging into how and why companies do what they do and finding how to make the customer experience as intuitive and clear as possible.
Eeva-Liisa Puidet

Project Manager

Kairi Liibak
Kairi has an international digital marketing background from managing PPC programs to creating and analyzing digital media strategies. She's passionate about driving business growth opportunities through customer-centric user experience.
Kairi Liibak

Senior Developer

Mihkel Saariste
Mihkel has more than 7 years of experience in full-stack web development, with a particular focus on front-end development. He has expanded his knowledge into implementing and customizing martech solutions too. Mihkel has built over 300 A/B tests using industry-leading tools such as Optimizely, VWO, Google Optimize, Sitespect, Adobe Target, and more.
Mihkel Saariste

Senior Developer

Mate Varju
Mate is a front-end developer with experience in a wide range of technologies. He’s determined to find the optimal solution to any client needs with a special focus on delivering a more enjoyable user experience. He’s applied his skills to various fields, including airfleet management and manufacturing industry, before joining Speero in 2019.
Mate Varju

Developer

Ferenc Szonyi
Ferenc has many years of programming experience and works on a daily basis with leading customer optimization platforms such as Google Optimize, Optimizely, Sitespect, VWO, PageSense, and more. In the past, he worked with many startups and entrepreneurs to bring their visions to life through programming.
Ferenc Szonyi

Developer

Levente Kiss
Levente had been developing A/B tests for Speero since 2020, using tools such as Google Optimize, Adobe Target, Convert, Optimizely, VWO, and SiteSpect. He is always on the lookout for new technologies and developments in the field of front-end development, both to deliver the best possible experience and expand his own knowledge base.
Levente Kiss

DevOps Engineer

David Rimmel
David started out as Quality Assurance Specialist, and over the years has acquired a lot of experience with different types of experiments using every kind of testing platform. David is always looking to extend his knowledge and now also helps perform Google Analytics Health Checks and Test Bandwidth Calculations for our clients.
David Rimmel

Design Lead

László Zagyva
László has been with Speero from the very beginning. He originally studied at the Hungarian Academy of Arts, and then worked as a designer for various companies and institutions before joining Speero back in 2011. László works on managing Speero’s visual identity, test designs, and conducting brand and UI audits. He has developed many of our internal processes and models for improving the design and user experience for businesses.
László Zagyva

Designer

Kristel Ots
Kristel graduated with a graphic design specialty at the Estonian Academy of Arts and has continued learning by completing courses in Applied neuromarketing. Her passion is using design to help users, and delight clients. She also helps to craft our internal progresses and improve our design services.
Kristel Ots
Trusted by:
The black and white logo of the company, P&G, which is one of Speero's conversion optimization clients.The logo of the company, Miro, which is one of Speero's UX optimization clients.The logo of the company, Code Academy, which is one of Speero's conversion optimization clients.The black and white logo of the company, Grub Hub, which is one of Speero's website optimization clients.The logo of the company, Monster, which is one of Speero's UX optimization clients.The logo of the company, Mongo DB, which is one of Speero's customer experience optimisation clients.The black and white logo of the company, Dermalogica, which is one of Speero's conversion optimization clients.The black and white logo of the company, ebay, which is one of Speero's conversion optimization clients.The black and white logo of the company, AXA, which is one of Speero's UX optimization clients.

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