Experimentation and Testing Programs acknowledge that the future is uncertain. These programs focus on getting better data to product and marketing teams to make better decisions.
We believe that research is an integral part of experimentation. Our research projects aim to identify optimization opportunities by uncovering what really matters to your website users and customers.
90% of the analytics setups we’ve seen are critically flawed. Our data analytics audit services give you the confidence to make better decisions with data you can trust.
Experimentation Operating System (XOS) Blueprints help visualize organizational processes in order to optimize how a business delivers an experimentation program.
They have two parts: 1. they are decision support tools that are built on top of and customized, and 2. are connected with some program or business metric such as research velocity, or decision quality, speed, etc.
We present them as downloadable 'tools' (Figma, Miro, Decks, Docs, Sheets) for you to take, customize, and optimize your program with.
Select between two basic types of blueprints: Artifacts (tools like A/B testing workflow or multi armed vs A/B testing maps) and Rituals (activities like ResearchXL or group UX Heuristic Review).