Experimentation and Testing Programs acknowledge that the future is uncertain. These programs focus on getting better data to product and marketing teams to make better decisions.
We believe that research is an integral part of experimentation. Our research projects aim to identify optimization opportunities by uncovering what really matters to your website users and customers.
90% of the analytics setups we’ve seen are critically flawed. Our data analytics audit services give you the confidence to make better decisions with data you can trust.
Data Warehouse - Get Data From a Single Source You Can Trust
Does your data add up? With a data warehouse, you can forget about multiple attribution models and create a single source of data you can trust. You’ll also be able to track and contextualize LTV, retention, and user journey, and so make decisions that impact the bottom line.
“Speero helped us set up and configure a data warehouse using BigQuery and Google Cloud Platform to unify data from tools like Google Analytics, Shopify, ReCharge, Klaviyo and more. This allows us to run ad-hoc queries using data from multiple sources, build more advanced reporting and make better data-driven decisions overall.”Matthew Kinneman, Owner and President at Bullymax
Stop Wondering What’s Your Retention and LTV
Without data warehousing, it’s almost impossible to calculate and contextualize retention metrics like LTV, retention, and customer and revenue churn. You’ll also need it if you want to take your A/B testing beyond the basics and analyze the long-term impact of your experiments.
Track All Touch Points and The Whole User Journey
Data warehouse lets you get a clear picture of your user journey and track all its touch points. You’ll also be able to develop your own CDP or Customer Data Platform. With CDP you’ll be able to track all actions done by a single user, their LTV, and personalize your messaging and website.
Complete Compliance And Security
Speero will build your data warehouse in compliance with all relevant legislation and protocols (GDPR, HIPAA, etc) and take all required security measures to ensure your data is safe.
Break Data Silos and Have a Single Source Of Truth
Every tool has its own attribution model and they generate data that doesn't add up. But with a data warehouse, you can break data silos and take all data into a Single Source of Truth. Inside SSoT, you’ll be able to measure where’s your marketing $$$ going and the ROI of each channel. You’ll also be able to answer complex business questions that require combining data from multiple sources, like inventory-shipping-finance relationships.
Get Raw Data You Own
Why bother with data ownership and vendor lock-in when you can have your own data warehouse? Unlike with analytics tools, you’ll get also get access to raw, unsampled data.
Why Speero?
We have a rather unique experience with data warehousing. Or rather, we have a unique experience with data warehousing AND web analytics AND A/B testing, AND data visualization/reporting. You can’t typically get all four of these from the same shop.
Why getting everything from a single shop is better? You save on time, money, and communication. A single shop ensures you get all necessary/relevant data points. A generic data shop that knows little about A/B testing can’t foresee some of the nuances that we work with on a daily basis.
Another benefit worth mentioning is that we can deliver fast. We've done full data warehouse setups in 1-2 months. The industry level is setting up a data warehouse in 4-8 months, sometimes even more.
What is a data warehouse?
A data warehouse is a central component of modern data infrastructure. It combines data from multiple sources, creating a single source of truth that you can use for reporting, machine learning, marketing automation, and other use cases.
Who’s a Data Warehouse For?
Most companies doing an online business can benefit from data warehouse abilities, but it’s exceptionally great for brands using more than one platform for marketing, ads, social media, A/B testing, analytics, finance, shipping, inventory, or content management.
This includes most E-commerce, SaaS, and Lead Gen websites. Once it’s configured, data warehouses don’t typically need lots of maintenance. Reporting is easily achieved through easy-to-use Business Intelligence tools like Looker Studio.
What Size?
Medium to large enterprises. Again, depends on the number of data sources and more complex needs.
What Industry?
Any industry if it collects data from multiple sources and needs to track deeper metrics like retention, LTV, marketing bleed, or channel ROI.
What’s The Commitment?
Initial setup ranges from $2k-$25k. Depends on the number of data sources and whether those require custom development or not. 3rd party tools costs range from $125-$5k/mo. Depending on data volumes, number of sources, and usage
What's the Process?
1
Planning
Figure out the data source and destinations, then the best tools to use for the job (data warehouse, data pipelines, business intelligence/visualization/reporting).
2
Technical implementation
Speero will do as much as possible, usually limited by the level of access you can share. The less you share, the more work from your side. This is mostly about connecting data sources.
3
Reporting & dashboards
Speero will create the first set of dashboards and interactive reports to get you started in the right way.
4
Activation
Sending data back to tools like Google Ads for better targeting, and other tools for marketing automation and personalization.
5
A delivery session
with time for Q&A.
6
Training
If needed
Why Don’t I Do It Myself?
You’ll need lots of time, skills, and resources to build your own data warehouse. Everyone has multiple priorities, so this will take more time than you plan.
Once you build and implement it, you’ll need to maintain it. This requires in-house database administrators or even DevOps people.
Get Data That Adds Up To Make Decisions That Count
“Having spent the last decade developing a brand and product line, we found we were unable to disengage emotionally and to truly understand our market and our customer’s mindset. Speero’s process has removed the emotional and sophistication bias we have with our market, and allowed the data and testing to paint the real picture, presenting our audience with what THEY need, rather than what WE need, to ultimately accomplish our goals. The results of this project have improved top, and bottom-line numbers, and increased customer satisfaction – a huge element in building brand equity in our market.”Sky Boulton, Owner & Principal at BlastZone
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