Experimentation maturity audit

We understand your business goals and evaluate the structure, resourcing, and processes of your experimentation function. Guiding you on how to increase your program maturity and performance.

“We knew we should be shipping a large volume of experiments but we didn’t know-how. The first few experiments we tried missed the mark. But then we started working with Speero who came in and helped us with tooling, research, statistics, and the processes needed to run experimentation at scale."
Daniel Layfield, Growth Product Manager at Codecademy

Who is the experimentation maturity audit for?

Businesses that have an existing experimentation program and want to understand where and how to improve its performance. We use our maturity audit to analyze your business across the four pillars of experimentation; strategy & culture, people & skills, process & methodology, and data & tools.

What will my experimentation maturity audit look like?

Interviewing stakeholders

We conduct interviews with stakeholders across the business to evaluate your current level of experimentation maturity concerning the strategy & culture pillar.

Business analysis

We conduct a business goal mapping exercise and review how these relate to the experimentation program goals.

Research process review

We analyze your data gathering practices for both quantitative and qualitative data gathering.

Experimentation capacity analysis

Here we look at your experimentation team composition and conduct a skills analysis.

Testing process review

We review your end-to-end experimentation processes and the tools you have in place for the program. This includes evaluating everything from your ideation and hypothesis generation practices to post-test analysis and knowledge base usage.

Findings & roadmap

For each of the four pillars of our maturity audit, we set out your strengths and opportunities along with an overall score that can be used to benchmark your level of maturity against other businesses. We provide a clear roadmap addressing how to overcome the uncovered problem areas.

Experimentation Case Studies

$1.5 million in additional revenue

For Procter & Gamble brand, Native, by experimenting and improving their customer experience.

0-100 experiments

We helped MongoDB embed an experimentation culture that took them from no testing to running 100 tests per year.

$2M additional revenue

A single research-backed recommendation for RevZilla delivered $2M in annualized revenue.

“I’d gone on your site and read everything. I thought these guys know what they are talking about. We had previously engaged with some of the biggest UX and CRO agencies in the country but it felt like they hadn’t even been on our website. Speaking to you guys, you’d already identified some issues on our very first call. We knew we were talking to the right people.”

Alexander Robinson, Director, PMO at RevZilla

Experimentation program maturity audit FAQs

How long does it take to conduct a maturity audit?

The audit generally takes between 30-60 days to complete.

What are the 5 levels of experimentation maturity?

The experimentation program audit is a classic program management tool, meant to ask great questions to help find gaps in the efficiency or effectiveness of, in this case, experimentation programs.

Our experimentation program audit covers four main pillars or areas that are crucial for a successful experimentation program;

-Strategy & culture
-People & skills
-Process & methodology
-Data & tools

After conducting the audit you’ll receive an “overall experimentation maturity score.” The scores correspond to one of five different levels of experimentation program maturity, which are as follows:
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Level 1: Beginner
‍Businesses at the start of their experimentation journey. Few of the fundamental building blocks needed to run an effective experimentation program are implemented.
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Level 2: Aspiring
‍Businesses that have established some of the important elements needed in preparation for running an effective experimentation program. These businesses typically have many internal hurdles to overcome and practices to implement to run a successful experimentation program.
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Level 3: Progressive
‍Characterized by businesses that are starting to recognize the importance of insight-driven experiments and the need to improve their processes to increase the performance of their work. They have the necessary foundational elements in place to run a basic experimentation program.
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Level 4: Strategic
‍Businesses that have most of the foundational and some advanced practices in place, employing a strategic approach to experimentation. They are likely to have wider company buy-in for experimentation as a core business growth driver due to the results from their work.
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Level 5: Transformative
‍These businesses are the industry elite. They are outperforming their competition through a well-oiled experimentation program that is consistently delivering results.

How much does an experimentation maturity audit cost?

This service is oriented at auditing an organization's ability and proficiency to run an effective experimentation program and involves consultancy, stakeholder interviews, and reviewing of processes, data, and documentation. This experimentation maturity audit costs USD 30,000. You can use the same framework we use to conduct the audit as a self-service tool free of charge.