Experimentation / CRO

Experimentation and Testing Programs acknowledge that the future is uncertain. These programs focus on getting better data to product and marketing teams to make better decisions.

Research & Strategy

We believe that research is an integral part of experimentation. Our research projects aim to identify optimization opportunities by uncovering what really matters to your website users and customers.

Data and Analytics

90% of the analytics setups we’ve seen are critically flawed. Our data analytics audit services give you the confidence to make better decisions with data you can trust.

Seamless scaling of your experimentation program

Leverage our experience in running hundreds of experimentation programs to optimize yours! From an ambitious startup to fortune 100 enterprise - we have been there, seen it all and felt the pain as you have. We have overcome all the political, technical, data and procedural challenges you can imagine.
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Trusted by:
The black and white logo of the company, P&G, which is one of Speero's conversion optimization clients.The logo of the company, Miro, which is one of Speero's UX optimization clients.The logo of the company, Code Academy, which is one of Speero's conversion optimization clients.The black and white logo of the company, Grub Hub, which is one of Speero's website optimization clients.The logo of the company, Monster, which is one of Speero's UX optimization clients.The logo of the company, Mongo DB, which is one of Speero's customer experience optimisation clients.The black and white logo of the company, Dermalogica, which is one of Speero's conversion optimization clients.The black and white logo of the company, ebay, which is one of Speero's conversion optimization clients.The black and white logo of the company, AXA, which is one of Speero's UX optimization clients.
A headshot photograph of Speero's customer experience client Dan Layfield, the growth product manager at Code Academy.
“We knew we should be shipping a large volume of experiments but we didn’t know how. The first few experiments we tried missed the mark. But then we started working with Speero who came in and helped us with tooling, research, statistics, and the processes needed to run experimentation at scale.”
Dan Layfield, Growth Product Manager at Codecademy

Who is the experimentation maturity audit for?

From an aspiring startup

That wants to build their online business the right way from the get-go. We know where the “rakes in the grass” are. Inconsistent customer experience? Attribution problems? Not a clue what the tooling and processes should be to give your people high quality data to act on to make that “hockey stick” manifest? We do!

To a corporation

That is so wrapped in “red tape” that all efforts to bring data driven reasoning to the table seems hopeless? Or maybe you have some traction but are struggling to scale? We will identify the bottlenecks and help you overcome them!

Not forgetting the  special cases

Your business is unique, and so are your challenges and your circumstances. We recognise that. This why all of our scopes are tailor made for your needs. Not a single scope rolls out from Speero without it being proceeded by a thorough discovery phase that maps YOUR needs, capabilities and capacity. And yes we have experience in your segment.

What are the building blocks of an experimentation maturity audit?


Interviewing stakeholders

We survey and interview stakeholders across the business to evaluate your current level of experimentation maturity across all functions relevant to online experimentation.

Business analysis

We look at your business strategy and conduct a business goal mapping exercise and review how the strategy delineates into goals and how well do these goals propagate into the organization.

Research process review

We analyze your data gathering practices for both quantitative and qualitative data gathering across the online customer experience journey.

Experimentation capacity analysis

Here we look at your experimentation and validation capacity across teams and conduct a skills analysis.

Testing process review

We review your end-to-end experimentation processes and the tools you have in place for the program. This includes evaluating everything from your ideation and hypothesis generation practices to post-test analysis and knowledge base usage.

Findings & roadmap

We provide a clear overview of your strengths and opportunities along with an overall score that can be used to benchmark your level of maturity against other businesses. We provide a clear roadmap addressing how to overcome uncovered problem areas.

Experimentation Maturity Case Studies

Who will you be working with?

Meet the Director of Client Services, Annika Thompson

Annika has been doing digital marketing and optimization since 2012. She brings in-house experience from start-ups to FTSE 100 corporations.

Program Manager Barbara Bonfim

Barbara has been working with digital growth since 2017 with a focus on building and fostering an experimentation culture. She graduated with a bachelor's degree in Economics and a postgraduate in Digital Business. Her past experiences include product management, account management and PLG marketing. She's passionate about translating strategic needs into experiments and executing them collaboratively.

Work with Ben Labay, Managing Director

10+ Years in academic research, turned to experimentation program obsessive and host of the Testing Insights show.
Meet the team

Experimentation program maturity audit FAQs

How long does it take to conduct a maturity audit?

The audit generally takes between 30-60 days to complete.

How practical is it?

We start on the high level to set the context and then build practical solutions that are applicable right now.

Is it relevant for the C level as well?

Yes. Our reporting serves its findings considering the needs of the audience and as have developed our methods ourselves we can freely move between the strategic and details oriented level.

Can you fix the problems you find for us?

Most of them, not all. We have a vetted partner network for the issues we cant address in-house. And ideally, we would want to up-level your teams over time to be able to handle the issues on their own.

How much resources do you need from us for this to be successful?

It depends. Lets start with a management level sponsor who has the traction within the organization to start fixing the shotcomings and go from there.

Can you help us with change management?

We can! We have a rock-star partner that can kick-start your change management process and support you in making the changes.

How much does an experimentation maturity audit cost?

This service is oriented at auditing an organization's ability and proficiency to run an effective experimentation program and involves consultancy, stakeholder interviews, and reviewing of processes, data, and documentation. This experimentation maturity audit costs between USD 20,000 to 70,000 depending on the organization size. You can use the same framework we use to conduct the audit as a self-service tool free of charge.

Experimentation Maturity Model

The experimentation program audit is a classic program management tool, meant to ask great questions to help find gaps in the efficiency or effectiveness of, in this case, experimentation programs.

Our experimentation program audit covers four main pillars or areas that are crucial for a successful experimentation program;

-Strategy & culture
-People & skills
-Process & methodology
-Data & tools

After conducting the audit you’ll receive an “overall experimentation maturity score.” The scores correspond to one of five different levels of experimentation program maturity, which are as follows:

Level 1: Beginner
Businesses at the start of their experimentation journey. Few of the fundamental building blocks needed to run an effective experimentation program are implemented.

Level 2: Aspiring
Businesses that have established some of the important elements needed in preparation for running an effective experimentation program. These businesses typically have many internal hurdles to overcome and practices to implement to run a successful experimentation program.

Level 3: Progressive
Characterized by businesses that are starting to recognize the importance of insight-driven experiments and the need to improve their processes to increase the performance of their work. They have the necessary foundational elements in place to run a basic experimentation program.

Level 4: Strategic
Businesses that have most of the foundational and some advanced practices in place, employing a strategic approach to experimentation. They are likely to have wider company buy-in for experimentation as a core business growth driver due to the results from their work.

Level 5: Transformative
These businesses are the industry elite. They are outperforming their competition through a well-oiled experimentation program that is consistently delivering results.

Let’s kick things off.
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