Analytics audit

90% of the analytics setups we’ve seen are critically flawed. Our data analytics audit gives you the confidence to make better decisions with data you can trust.
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A headshot photograph of Speero's customer experience client Priscilla Leake, the CRO specialist at Jungle Scout.
“The Speero team went above and beyond working with us on our analytics setup and getting tracking right. They were fast, thorough, detail-oriented, and most importantly, did the job correctly the first time. We would absolutely work with them again given the opportunity."
Priscilla Leake, CRO Specialist at Jungle Scout
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The benefits of an analytics audit

Working with skewed data can be more harmful than having no data at all.

Integrations or tracking can be broken for months before someone notices them, and this can have a serious negative impact on the validity and accuracy of your data. This can include problems like ecommerce tracking not working for a specific payment gateway or misconfigured filters in Google Analytics.

An analytics audit will shine a spotlight on these issues so you can quickly fix them. Some additional benefits of analytics audits include:

●   Improved customer experience
●   Identifying business opportunities faster
●   Making business decisions on accurate data
●   Improving reporting and forecasting accuracy

What will my data analytics audit look like?

No two companies’ analytics requirements are the same. So, we provide tailored consulting services to audit your implementation and ensure your data is trustworthy, as well as identifying additional data you need. 

Depending on the size and complexity of the analytics implementation, an audit should be conducted every 6-12 months. This ensures that there aren’t any misconfigurations or hidden errors.
1

Kick-off meeting

In the kick-off phase, our analytics consultants run a measurement workshop to identify your business goals and reporting needs. 

2

Analytics audit

Every data analytics audit will include a report with the current state of your implementation, including all relevant settings, comparisons, and checks performed. We’ll review the configuration and validity of your data in your core analytics platform such as Google Analytics or Adobe Analytics. We can also audit any tag management tools, A/B testing tools, user behavior analysis tools, and custom data pipelines.
3

Audit findings

We provide you with a full review of your current analytics setup, documenting a list of critical fixes and recommended improvements. Findings will be presented and discussed on call.
4

Implement & configure analytics setups

As we work with most analytics tools on the market, we can implement the required fixes and configure any additional tools for you.
5

Data visualization & reporting

We create customized, real-time dashboards (or close to real-time) so you can make faster business decisions.
6

Analytics training

We offer customized training for your specific analytics setup and data analysis tools.

Case Studies

Reduced data discrepancies from 15% to 1%

Re-configured Jungle Scout’s analytics tools to reduce discrepancies between analytics and accounting reports from 15% to 1% as well as building 3 interactive dashboards in Google Data Studio to help them identify anomalies and track key metrics.

Business growth from research findings

A research informed redesign for Inspiration Outdoors, led to web sales overtaking both word of mouth and repeat bookings, the need to hire two new staff, plus over 90% occupancy rates for their tours.

Better decisions using our methodologies

RevZilla used our data-backed insights and prioritization methodology to generate better ideas and results, driving their experimentation roadmap.

“Speero helped us set up and configure a data warehouse using BigQuery and Google Cloud Platform to unify data from tools like Google Analytics, Shopify, ReCharge, Klaviyo and more. This allows us to run ad-hoc queries using data from multiple sources, build more advanced reporting and make better data-driven decisions overall.”

Matthew Kinneman, Owner and President at Bullymax

Analytics Audit FAQs

What is an analytics audit?

During an analytics audit, we identify a list of shortcomings that lower the quality of your data. This can include a broken setup, misconfigured integration, missing data sources, or anything else that may skew your data. This audit helps you answer the following three questions:

1. Am I collecting all of the data I need?
2. Can I trust the data I’m collecting?
3. Is anything broken or tracking/reporting incorrectly? If so, why?

How long does it take to conduct a data audit?

The duration of an audit comes down to the list of tools that are included in the audit and the complexity of the overall setup. In most cases, a simple audit can be delivered within a week with larger projects taking a month.

How accurate is analytics auditing?

Besides covering all the common problem areas and basic settings, our audits go deeper and include things like custom integrations, comparing data against the backend numbers, and investigating various edge cases like using an outdated browser. This ensures our audits are as accurate as possible.

What happens after my analytics audit has been completed?

When your audit has been completed, we’ll deliver a list of critical fixes and suggested improvements. If you have the resources in-house, your team can get to work on the necessary fixes. If not, we can put together a detailed proposal for doing the work for you.

What are the best analytics tools?

The best data analytics tools depend on what you are trying to achieve. If you’re considering data collection tools for digital experiences, Google and Adobe Analytics are great options for providing real-time customer data.

Whereas, if you’re trying to analyze and visualize data, we highly recommend some of the following tools:

- Looker
- Tableau
- GDS

A good experimentation toolset also has a data warehouse where all relevant data is pulled together allowing for more advanced analysis and reporting.

What is data visualization?

Data visualization is the visual representation of data, commonly in the form of a graph, chart, or map, to make the information easy to understand and uncover insights from.

Good data visualizations should be easy to understand, interesting, and should tell you a story you wouldn’t spot by looking at the raw numbers.

What is the Speero data monitoring process?

To get the most out of data monitoring, it’s important to set up custom alerts to notify you of any major changes or spikes. We monitor your data in three ways:

- Dashboards
- Automated reports
- Custom alerts

How do you know if your data is accurate?

Data quality issues can be caused by several different factors, such as tracking that has been set up incorrectly. Fixing data quality issues depends on the specific issue, but in most cases, it requires technical work.

Why is it important to ensure that data is accurate?

To ensure that the data you’re collecting is accurate, we recommend comparing it to other reliable data sources. For example, Google Analytics vs. Shopify, Google Analytics vs backend, or testing tool vs analytics tool. If there is a large disparity in the data, you can begin to look for the cause of the data inaccuracies.

How do you fix data quality issues?

Data quality issues can be caused by several different factors, e.g. tracking that has been set up incorrectly. Fixing data quality issues depends on the specific issue, but in most cases, it requires technical work.
Trusted by:
The black and white logo of the company, P&G, which is one of Speero's conversion optimization clients.The logo of the company, Miro, which is one of Speero's UX optimization clients.The logo of the company, Code Academy, which is one of Speero's conversion optimization clients.The black and white logo of the company, Grub Hub, which is one of Speero's website optimization clients.The logo of the company, Monster, which is one of Speero's UX optimization clients.The logo of the company, Mongo DB, which is one of Speero's customer experience optimisation clients.The black and white logo of the company, Dermalogica, which is one of Speero's conversion optimization clients.The black and white logo of the company, ebay, which is one of Speero's conversion optimization clients.The black and white logo of the company, AXA, which is one of Speero's UX optimization clients.

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