How long does the heuristic review take?
Typically a heuristic review project will take 3 weeks to complete.
Does the heuristic review consider accessibility issues?
No. It will pick up some top level accessibility issues, e.g. colour contrast, font sizes, etc. but not things on the more technical side of accessibility.
What is a heuristic?
The definition of a “heuristic” is “a mental shortcut that allows people to solve problems and make judgments quickly and efficiently”. As such, our UX heuristic framework is made up of a set of guidelines which allow our team to assess and analyse any digital user experience and identify areas of opportunity for optimization.
What types of digital experiences can you review with your heuristic framework?
We can apply our UX heuristic process to pretty much any digital experience, from a standard website on desktop and / or mobile, to prototypes, staging websites, mobile apps and internal systems. We can even conduct this process on static designs at early stages of the design process to pick up any issues or opportunities before you start development.
How did you develop your heuristic framework?
We developed the framework by combining and consolidating the frameworks used by the industry’s leading UX and CRO agencies. This resulted in a set of 60 guidelines across 5 heuristic themes;
Value: does the content communicate the value to the user?
Relevance: does the page meet user expectations in terms of content and design?
Clarity: is the content/offer on this page as clear as possible?
Friction: what is causing doubts, hesitations, uncertainties, and difficulties?
Motivation: does the content encourage and motivate users to take action towards the goal?
What should I do with the findings of the heuristic review?
The findings from the heuristic review will be categorised to help you create an actionable roadmap of activity for optimization of your digital experience.
These categories include “JDI” or Just Do It, e.g. things that need fixing, A/B tests and "investigative" which are recommendations where more research or exploration is needed.