A/B Testing Workflow Map
This is an example of a workflow map for an A/B test. The different steps right before a test goes live, during the test, and afterward. Each step can be customized based on your organization's structure and needs and can be more granular or less granular.
• Create a workflow map that lays out the rules and steps for setting up a test, the steps while the test is live and stopping decisions, post-test analysis flows.
• This document would be used across the teams that run A/B tests across your company, or if you are an agency you want to map one out for each client individually.
• This would list out steps, tasks, and decisions. For example, if something is not working, what is the fallback.