A/B Testing Workflow Map

This is an example of a workflow map for an A/B test. The different steps right before a test goes live, during the test, and afterward. Each step can be customized based on your organization's structure and needs and can be more granular or less granular.

Use Cases

• Create a workflow map that lays out the rules and steps for setting up a test, the steps while the test is live and stopping decisions, post-test analysis flows.

• This document would be used across the teams that run A/B tests across your company, or if you are an agency you want to map one out for each client individually.

• This would list out steps, tasks, and decisions. For example, if something is not working, what is the fallback.

Type:

Artifact

Pillar:

Test & Learn

End-to-end A/B testing workflow map from hypothesis to post-test analysis.

About the author

Annika Thompson

Annika Thompson, Managing Director at Speero, has worked in digital marketing and optimization since 2012, with in-house experience ranging from startups to FTSE 100 corporations. She specializes in building and scaling growth experimentation programmes for product and marketing teams. She holds a master's degree in research and communications and has led client engagements for Native (P&G), Codecademy, and Charles Tyrwhitt. LinkedIn

Website

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A/B Testing Workflow Map