Experimentation / CRO

Experimentation and Testing Programs acknowledge that the future is uncertain. These programs focus on getting better data to product and marketing teams to make better decisions.

UX / CX Research

Our research programs aim to characterize behaviors and perceptions of your core and adjacent customers.  Why? Because we want to change these behaviors and perceptions for the better.

Data and Analytics

90% of the analytics setups we’ve seen are critically flawed. Our data analytics audit services give you the confidence to make better decisions with data you can trust.

A/B Testing Workflow Map

A/B Testing Workflow Map

This is an example of a workflow map for an A/B test. The different steps right before a test goes live, during the test, and afterward. Each step can be customized based on your organization's structure and needs and can be more granular or less granular.

Use Cases

• Create a workflow map that lays out the rules and steps for setting up a test, the steps while the test is live and stopping decisions, post-test analysis flows.

• This document would be used across the teams that run A/B tests across your company, or if you are an agency you want to map one out for each client individually.

• This would list out steps, tasks, and decisions. For example, if something is not working, what is the fallback.

Test & Learn