Experimentation / CRO

Experimentation and Testing Programs acknowledge that the future is uncertain. These programs focus on getting better data to product and marketing teams to make better decisions.

Research & Strategy

We believe that research is an integral part of experimentation. Our research projects aim to identify optimization opportunities by uncovering what really matters to your website users and customers.

Data and Analytics

90% of the analytics setups we’ve seen are critically flawed. Our data analytics audit services give you the confidence to make better decisions with data you can trust.

AB Testing QA process Blueprint

What are the main Quality Assurance steps in A/B testing?

A step by step guide for Quality Assurance process in A/B testing.

How can you differentiate each part of QA?

What are the main areas and possible issues you should keep an eye on?

Use Cases:

- Quality Assurance is a must when you are A/B testing.
- While there are different tools and use cases, the main process needs to be the same for each experiments.
- Review and verify the setup, then test in different browsers and devices.

Type:
Ritual
Pillar:
Planning & Process
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Toolkit includes PDF of the blueprint, and if available links to related assets and a loom video on using the blueprint.