Experimentation / CRO

Experimentation and Testing Programs acknowledge that the future is uncertain. These programs focus on getting better data to product and marketing teams to make better decisions.

UX Research

We believe that research is an integral part of experimentation. Our research projects aim to identify optimization opportunities by uncovering what really matters to your website users and customers.

Data and Analytics

90% of the analytics setups we’ve seen are critically flawed. Our data analytics audit services give you the confidence to make better decisions with data you can trust.

Cadence for experimentation meetings?

What meetings should I have with my experimentation teams? And when? And how?

Meetings are rituals that help us align and coordinate among many working parts and teams and people. Like a ceremony, meetings are where we align on language and meeting for what we do.

Experimentation is a process, so there needs to be periodic meetings for different reasons.

Use Cases:

- to create systems of feedback with your team
- to effect the culture of your program or org
- to train and educate your team
- for systems of accountability

Assessing and Scaling the Flywheel
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Toolkit includes PDF of the blueprint, and if available links to related assets and a loom video on using the blueprint.