Lucia van den Brink is a guest contributor to Speero and Founder of The Initial, an experimentation consultancy. She has over 5 years of experience scaling experimentation programs for high-traffic brands including Semrush, British Airways, and Independer. She has personally run over 1,000 experiments, and one testing program she led generated a $32 million revenue increase in a single month. LinkedIn
Experimentation / CRO
Experimentation and Testing Programs acknowledge that the future is uncertain. These programs focus on getting better data to product and marketing teams to make better decisions.
Research & Strategy
We believe that research is an integral part of experimentation. Our research projects aim to identify optimization opportunities by uncovering what really matters to your website users and customers.
Data and Analytics
90% of the analytics setups we’ve seen are critically flawed. Our data analytics audit services give you the confidence to make better decisions with data you can trust.
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