Experimentation / CRO

Experimentation and Testing Programs acknowledge that the future is uncertain. These programs focus on getting better data to product and marketing teams to make better decisions.

Research & Strategy

We believe that research is an integral part of experimentation. Our research projects aim to identify optimization opportunities by uncovering what really matters to your website users and customers.

Data and Analytics

90% of the analytics setups we’ve seen are critically flawed. Our data analytics audit services give you the confidence to make better decisions with data you can trust.

Goal Tree Mapping Blueprint

Goal Tree Mapping

The Goal Tree Mapping blueprint is a logical and hierarchical visual representation of goals, critical success factors, and necessary conditions. Using a goal tree map, you can easily visualize the metrics that matter to your business and identify sub-goals that must be achieved first.

Do you see constant changes in your company's strategy and find it hard for teams to stick to and focus on projects? Can’t find the common goal? Or maybe your stakeholders only care about top-level business goals and disregard any improvements in smaller metrics?

Goal Tree Map Blueprint lets you list all the different metrics and goals you should keep in mind when designing your program. You can also use it to break down the KPIs into smaller metrics where you can see improvements faster and communicate better. The main benefit of the Goal Tree Map is that you align your CRO team to work on the same goal.

Use Cases:

- Get buy-in for experimentation.
- Define the strategic KPIs that fuel optimization efforts.
- Identify metrics that are crucial to the company's success.
- Break down KPIs into smaller metrics where we can see improvements faster.

Assesment & Integration
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Toolkit includes PDF of the blueprint, links to related assets and a loom video on using the blueprint.

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Toolkit includes PDF of the blueprint, and if available links to related assets and a loom video on using the blueprint.