Experimentation / CRO

Experimentation and Testing Programs acknowledge that the future is uncertain. These programs focus on getting better data to product and marketing teams to make better decisions.

Research & Strategy

We believe that research is an integral part of experimentation. Our research projects aim to identify optimization opportunities by uncovering what really matters to your website users and customers.

Data and Analytics

90% of the analytics setups we’ve seen are critically flawed. Our data analytics audit services give you the confidence to make better decisions with data you can trust.

Heuristics Blueprint

Where are the key areas of opportunity on our website? How well does our website meet with key UX principles?

The definition of a “heuristic” is “a mental shortcut that allows people to solve problems and make judgments quickly and efficiently”. As such, our UX heuristic framework is made up of a set of guidelines which allow our team to assess and analyse any digital user experience and identify areas of opportunity for optimization.

Speero's UX heuristic framework was developed by combining and consolidating the frameworks used by the industry’s leading UX and CRO agencies. This resulted in a set of 60 guidelines across 5 heuristic themes;

Value: does the content communicate the value to the user?
‍Relevance: does the page meet user expectations in terms of content and design?
‍Clarity: is the content/offer on this page as clear as possible?
‍Friction: what is causing doubts, hesitations, uncertainties, and difficulties?
‍Motivation: does the content encourage and motivate users to take action towards the goal?

Frameworks similar to Speero's Heuristics Blueprint include:

MECLABS Conversion Index

Conversion's The Lever Framework

Conversion's The Lift Model

Use Cases:

- Assess any digital experience to understand and identify areas of opportunity for optimisation
- Use as a framework to tag and track action (JDIs, experiments, etc)

Assesment & Integration
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Toolkit includes PDF of the blueprint, and if available links to related assets and a loom video on using the blueprint.