Experimentation / CRO

Experimentation and Testing Programs acknowledge that the future is uncertain. These programs focus on getting better data to product and marketing teams to make better decisions.

UX Research

We believe that research is an integral part of experimentation. Our research projects aim to identify optimization opportunities by uncovering what really matters to your website users and customers.

Data and Analytics

90% of the analytics setups we’ve seen are critically flawed. Our data analytics audit services give you the confidence to make better decisions with data you can trust.

How to balance test velocity vs complexity?

How to balance test velocity vs complexity?

This is the core graph to consider for a testing program. You should be looking to go up and to the right. Increased velocity with increased complexity. This means you're testing more, testing on more things, and testing in new ways with new capabilities and skills.

Use Cases

- to monitor the health and progress of a testing program over time.
- to use as a conversation and alignment tool for a team, so that they have a way to measure progress.

Type:
Ritual
Pillar:
Test & Learn

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Toolkit includes PDF of the blueprint, and if available links to related assets and a loom video on using the blueprint.