Experimentation / CRO

Experimentation and Testing Programs acknowledge that the future is uncertain. These programs focus on getting better data to product and marketing teams to make better decisions.

UX Research

We believe that research is an integral part of experimentation. Our research projects aim to identify optimization opportunities by uncovering what really matters to your website users and customers.

Data and Analytics

90% of the analytics setups we’ve seen are critically flawed. Our data analytics audit services give you the confidence to make better decisions with data you can trust.

How to engage community and create culture around experimentation?

What are ways to engage community and create culture around experimentation?

What works to change people and ways or work, is different depending on the org. We need to experiment with ways to engage and train our teams.

By creating a culture around experimentation, we can make it more accessible and enjoyable for people of all ages and backgrounds to get involved in the process of discovery and exploration.

Use Cases:

- increasing engagement and inputs into a testing program
- getting feedback for testing efforts
- training and education on testing principles

Type:
Ritual
Pillar:
Assessing and Scaling the Flywheel
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Toolkit includes PDF of the blueprint, and if available links to related assets and a loom video on using the blueprint.