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Carlos has over a decade of experience working in online marketing and mass media. As an agency founder and Experimentation consultant, he has led projects on web development and conversion optimization for more than 90 brands in multiple regions and verticals. This has provided him with broad expertise in customer acquisition, behavioral psychology, and data analysis that let him contribute to driving growth through systematic innovation.
Experimentation / CRO
Experimentation and Testing Programs acknowledge that the future is uncertain. These programs focus on getting better data to product and marketing teams to make better decisions.
Research & Strategy
We believe that research is an integral part of experimentation. Our research projects aim to identify optimization opportunities by uncovering what really matters to your website users and customers.
Data and Analytics
90% of the analytics setups we’ve seen are critically flawed. Our data analytics audit services give you the confidence to make better decisions with data you can trust.
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