Experimentation / CRO

Experimentation and Testing Programs acknowledge that the future is uncertain. These programs focus on getting better data to product and marketing teams to make better decisions.

Research & Strategy

We believe that research is an integral part of experimentation. Our research projects aim to identify optimization opportunities by uncovering what really matters to your website users and customers.

Data and Analytics

90% of the analytics setups we’ve seen are critically flawed. Our data analytics audit services give you the confidence to make better decisions with data you can trust.

Insight Categorisation Blueprint

How do I turn research insight into action?

Use this decision tree to help you to effectively categorize the insights generated via research. Effective categorization is where we turn insight into action and is the first step in developing an experimentation roadmap from research. Once you've categorized your insights, each list of insights can be dealt with accordingly, e.g. JDIs can be added to the development backlog or the next sprint, Instrument items can be handled by your analytics or development team, etc.

Use Cases:

- Turn research insight into an experimentation roadmap
- Create actionable workstreams for different teams
- Avoid the implementation crisis

Assesment & Integration
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Toolkit includes PDF of the blueprint, and if available links to related assets and a loom video on using the blueprint.