Experimentation / CRO

Experimentation and Testing Programs acknowledge that the future is uncertain. These programs focus on getting better data to product and marketing teams to make better decisions.

Research & Strategy

We believe that research is an integral part of experimentation. Our research projects aim to identify optimization opportunities by uncovering what really matters to your website users and customers.

Data and Analytics

90% of the analytics setups we’ve seen are critically flawed. Our data analytics audit services give you the confidence to make better decisions with data you can trust.

Iterate Vs Move On Blueprint

At what point do you move on and start testing something new?

When does it make sense to continue iterating because there’s still some juice left to squeeze? The Iterate Vs Move framework deals with this.

This is a great visualization of how iterations are important to experimentation, but can sometimes be deprioritized if other initiatives take precedence. Remember, testing and iterations are costly. Use this blueprint as a starting point in decision making whether to iterate vs. move on to the next test, and build this into your own prioritization framework.

Use Cases:

- Determine before the test if the iteration costs too much.

- Decide between iterating and moving to a new hypo.

Planning & Process
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Toolkit includes PDF of the blueprint, and if available links to related assets and a loom video on using the blueprint.