Experimentation / CRO

Experimentation and Testing Programs acknowledge that the future is uncertain. These programs focus on getting better data to product and marketing teams to make better decisions.

UX / CX Research

Our research programs aim to characterize behaviors and perceptions of your core and adjacent customers.  Why? Because we want to change these behaviors and perceptions for the better.

Data and Analytics

90% of the analytics setups we’ve seen are critically flawed. Our data analytics audit services give you the confidence to make better decisions with data you can trust.

Iterate vs Move On Framework

Iterate or Move on?

This is visualization of things to include as part of yoru overall test prioritization framework. This can be included on it's own for decisions, but it will work better if you adapt the logic in this framework to your own prioritization framework based on your own unique business needs.

This is a great visualization of how iterations are important to experimentation, but can sometimes be deprioritized if other initiatives take precedence. Use this as a starting point in decision making whether to iterate v s. move on to the next test, and build this into your own prioritization framework

Planning & Process