Multi-Armed VS A/B Testing Blueprint

Multi Armed Vs A/B Testing

Multi-Armed VS A/B Testing Blueprint is a guiding tool on when to run a multi-armed or a true A/B test. A/B testing allows for a more statistically controlled learning environment, while MAB is more focused on generating a win as quickly as possible (at the sacrifice of understanding 'why'). MABs are good for holiday, short-term, and seasonality testing, while the A/B test provides a deeper insight into what went good or bad in your tests.

Use Cases:

- Decide if and when to use MAB or AB.

Type:

Ritual

Pillar:

Planning & Process

About the author

Shiva Manjunath

Experimentation wizard who's passionate about driving revenue and creating high value user experiences. Champion of testing to learn, not testing to win. Run programs for Gartner, Norwegian Cruise Line, and Edible Arrangements - currently a Senior Strategist at Speero.

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Research & Strategy

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Multi-Armed VS A/B Testing Blueprint