Experimentation / CRO

Experimentation and Testing Programs acknowledge that the future is uncertain. These programs focus on getting better data to product and marketing teams to make better decisions.

UX / CX Research

Our research programs aim to characterize behaviors and perceptions of your core and adjacent customers.  Why? Because we want to change these behaviors and perceptions for the better.

Data and Analytics

90% of the analytics setups we’ve seen are critically flawed. Our data analytics audit services give you the confidence to make better decisions with data you can trust.

Problem-Statement Focused Hypothesis

Problem-Statement Focused Hypothesis

This is a framework to help ground experiment ideas (or solutions) in research, utilizing 'problem statements' as the bridge. This enables you to ensure your tests focus on problem statements, which are grounded in research, and allows for alternate 'solutions' to be proposed as long as they are both grounded in the same hypothesis (and problem statement)

Use Cases

Are you having trouble getting approval on experiment designs?

It could be that you are fixating on solutions without properly vetting out if it's a problem for users, or that you haven't grounded your hypotheses in proper research.

Type:
Ritual
Pillar:
Planning & Process