Experimentation / CRO

Experimentation and Testing Programs acknowledge that the future is uncertain. These programs focus on getting better data to product and marketing teams to make better decisions.

Research & Strategy

We believe that research is an integral part of experimentation. Our research projects aim to identify optimization opportunities by uncovering what really matters to your website users and customers.

Data and Analytics

90% of the analytics setups we’ve seen are critically flawed. Our data analytics audit services give you the confidence to make better decisions with data you can trust.

Problem-Statement Focused Hypothesis

Problem-Statement Focused Hypothesis

Problem-Statement Focused Hypothesis Blueprint helps you ground experiment ideas (or solutions) in research, utilizing 'problem statements' as the bridge. This enables you to ensure your tests focus on problem statements, which are grounded in research and allow for alternate 'solutions' to be proposed as long as they are both grounded in the same hypothesis (and problem statement).

Let’s say you have a concrete, tactical test idea. With this framework, you can put this idea into the solution part, and then find your hypo and if statement (from that idea). What do you believe will happen if you implement your idea? Now, it’s time to take a step back. What is your problem statement? Where is the evidence that your test idea is really a problem? Most of the time, you can back this in research.

You can also link these problem statements to the business. Use them as an opportunity to understand what your business is trying to prioritize. This way, when you present in front of the leadership, you all can collectively agree on which three problems should be addressed first, instead of having a bunch of solutions backed by hypotheses.

Use Cases:

- Prioritize your tests based on business needs.

- Connect your solutions to business problems.

- Get buy-in for experimentation.

- Focus on the most important user problems.

Planning & Process

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Toolkit includes PDF of the blueprint, and if available links to related assets and a loom video on using the blueprint.