Experimentation / CRO

Experimentation and Testing Programs acknowledge that the future is uncertain. These programs focus on getting better data to product and marketing teams to make better decisions.

Research & Strategy

We believe that research is an integral part of experimentation. Our research projects aim to identify optimization opportunities by uncovering what really matters to your website users and customers.

Data and Analytics

90% of the analytics setups we’ve seen are critically flawed. Our data analytics audit services give you the confidence to make better decisions with data you can trust.

Research Objectives Blueprint

How to define different research objectives?

It can be challenging to effectively incorporate user research into experimentation programs on an ongoing basis. However, categorising all research initiatives into one of these three categories, can help you to plan research more effectively. Use this framework to communicate these three core research objectives.

Use Cases:

- To plan how to incorporate user research into your experimentation program on an ongoing basis
- To plan specific research initiatives, and keep them focused on a primary objective
- To communicate the different types of research being conducted to the wider business

Assesment & Integration
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Toolkit includes PDF of the blueprint, and if available links to related assets and a loom video on using the blueprint.