Experimentation / CRO

Experimentation and Testing Programs acknowledge that the future is uncertain. These programs focus on getting better data to product and marketing teams to make better decisions.

Research & Strategy

We believe that research is an integral part of experimentation. Our research projects aim to identify optimization opportunities by uncovering what really matters to your website users and customers.

Data and Analytics

90% of the analytics setups we’ve seen are critically flawed. Our data analytics audit services give you the confidence to make better decisions with data you can trust.

RXL Blueprint

Research XL

RXL Blueprint is a research method for identifying the key barriers to conversion and key customer problems within UX. It is a really strong foundation for any experimentation program. Whether you’ve been testing for years or you’ve never done a test before, or for anyone in between, RXL provides us with a deep understanding of what really matters to your customers and onsite users. This way, you can design tests with impact.

Perhaps you’re struggling with testing lots of random things or your stakeholders are asking you to test a lot of random things. ResearchXL helps you move away from this random approach and base your testing decisions on user data. Now, you have an alternative to stakeholders asking about key customer problems or doing random tests. Ultimately, with RXL you will understand your customers a lot better, with clear benefits for your company.

Use Cases

- Plan UX research.
- Structure your testing and back it in research.
- Identify and classify the fears, frustrations, and motivations your users experience.

Assesment & Integration

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Toolkit includes PDF of the blueprint, links to related assets and a loom video on using the blueprint.

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Toolkit includes PDF of the blueprint, and if available links to related assets and a loom video on using the blueprint.