Experimentation / CRO

Experimentation and Testing Programs acknowledge that the future is uncertain. These programs focus on getting better data to product and marketing teams to make better decisions.

Research & Strategy

We believe that research is an integral part of experimentation. Our research projects aim to identify optimization opportunities by uncovering what really matters to your website users and customers.

Data and Analytics

90% of the analytics setups we’ve seen are critically flawed. Our data analytics audit services give you the confidence to make better decisions with data you can trust.

Results Vs Actions Blueprint

What are the result vs action options for an AB test?

The result of a test can have little to do with what comes next. So it's important to separate the concepts of 'result' from 'action' so you can independently track how your program is doing related to 'win rate' vs 'action rate'. The goal is not to 'win' with tests, it's to make good decisions that effect change. Results Vs Actions Blueprint lets you report on the test you ran and their impact. 

It lets you develop tags in your tests as results or actions coming from that test. This way, you’ll be able to calculate your win rate and testing agility. 

The true power of this blueprint becomes apparent only down the line. Once you implement it, you can get the portfolio of your testing program. Over time, you’ll see the difference between substantial vs disruptive tests, their results, and actions made from results, all of which become powerful from a program perspective once you start to scale the number of tests.

Use Cases:

- Calculate 'win rates' vs 'action rates'.
- Look at the percentages of iterations vs what was shipped.
- Show how test results aren't connected to outcomes, changes, for a website for example.
- Measure the agility of your experimentation.

Decision & Execution
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Toolkit includes PDF of the blueprint, links to related assets and a loom video on using the blueprint.

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Toolkit includes PDF of the blueprint, and if available links to related assets and a loom video on using the blueprint.