Experimentation / CRO

Experimentation and Testing Programs acknowledge that the future is uncertain. These programs focus on getting better data to product and marketing teams to make better decisions.

Research & Strategy

We believe that research is an integral part of experimentation. Our research projects aim to identify optimization opportunities by uncovering what really matters to your website users and customers.

Data and Analytics

90% of the analytics setups we’ve seen are critically flawed. Our data analytics audit services give you the confidence to make better decisions with data you can trust.

Should I Run Experiments Simultaneously? Blueprint

One of the most asked questions ever: should I run experiments simultaneously?

Generally, the answer is yes, you should. If you don't you face multiple worse 'evils'. But otherwise, there is always this decision tree.

Use Cases:

- Know when to run simultaneous experiments.
- Understand how to handle running simultaneous experiments.

Type:
Artifact
Pillar:
Test & Learn
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Toolkit includes PDF of the blueprint, and if available links to related assets and a loom video on using the blueprint.