Experimentation / CRO

Experimentation and Testing Programs acknowledge that the future is uncertain. These programs focus on getting better data to product and marketing teams to make better decisions.

Research & Strategy

We believe that research is an integral part of experimentation. Our research projects aim to identify optimization opportunities by uncovering what really matters to your website users and customers.

Data and Analytics

90% of the analytics setups we’ve seen are critically flawed. Our data analytics audit services give you the confidence to make better decisions with data you can trust.

Solution Spectrum Blueprint

Do you find yourself in a rut? Iterating yourself into a corner? Are you at the local maximum? Have you squeezed all the juice that's gonna come out of your lemon?

Speero’s Solution Spectrum Blueprint™ helps you manage one or more in-house experimentation programs effectively and overcome these hurdles. Solution Spectrum Blueprint lets you think about ways to be more disruptive in your tests. It lets you tag your tests as:

— Iterative

— Substantial

— Disruptive

Ultimately, if you tag your test or research solutions with these categories, you can start to measure a 'test portfolio balance' metric which allows the management of how risky or iterative the program is over time. Mature programs should have a balance of big bets focused on learning and small tweaks focused on optimization and margin gains.

During good times, it’s nice to just iterate. But when you’re in a rough patch… You have to shake up the globe.

Use Cases:

— Tag tests then measure how many small, medium, and large bets your team is making.

— Based on measuring this, see if you’re overly focused on too much quality or quantity.

— Communicate to leadership and other teams what kinds of solutions are being discussed, and what categories of outcomes are intended.

Planning & Process
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Toolkit includes PDF of the blueprint, and if available links to related assets and a loom video on using the blueprint.