Do you find yourself in a rut? Iterating yourself into a corner? Are you at the local maximum? Have you squeezed all the juice that's gonna come out of your lemon?
Speero’s Solution Spectrum Blueprint™ helps you manage one or more in-house experimentation programs effectively and overcome these hurdles. Solution Spectrum Blueprint lets you think about ways to be more disruptive in your tests. It lets you tag your tests as:
Ultimately, if you tag your test or research solutions with these categories, you can start to measure a 'test portfolio balance' metric which allows the management of how risky or iterative the program is over time. Mature programs should have a balance of big bets focused on learning and small tweaks focused on optimization and margin gains.
During good times, it’s nice to just iterate. But when you’re in a rough patch… You have to shake up the globe.
— Tag tests then measure how many small, medium, and large bets your team is making.
— Based on measuring this, see if you’re overly focused on too much quality or quantity.
— Communicate to leadership and other teams what kinds of solutions are being discussed, and what categories of outcomes are intended.