Experimentation / CRO

Experimentation and Testing Programs acknowledge that the future is uncertain. These programs focus on getting better data to product and marketing teams to make better decisions.

Research & Strategy

We believe that research is an integral part of experimentation. Our research projects aim to identify optimization opportunities by uncovering what really matters to your website users and customers.

Data and Analytics

90% of the analytics setups we’ve seen are critically flawed. Our data analytics audit services give you the confidence to make better decisions with data you can trust.

Test Implementation Checklist Blueprint

So you have a winning test. Should you implement it?

Don’t jump straight to yes. Not all changes are good. Especially if they involve changing the process for several teams or serious stakeholder buy-in. Test Implementation Checklist Blueprint gives you a plan for attack when you have to change ‘business as usual’. 

More than anything, this is your ‘flicker’ mechanism. Something you check on every once in a while and ask yourself a series of questions about the technical feasibility and buy-in you need even before the test is scoped.

Speero's Test Implementation Checklist - Google Slides

Use Cases:

- Have a plan of attack when changing the status quo.
- Guesstimate how much buy-in and technical feasibility you need to implement the test.
- Determine if the test is worth implementing before you present it to the stakeholders.

Decision & Execution
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Toolkit includes PDF of the blueprint, and if available links to related assets and a loom video on using the blueprint.