Experimentation / CRO

Experimentation and Testing Programs acknowledge that the future is uncertain. These programs focus on getting better data to product and marketing teams to make better decisions.

Research & Strategy

We believe that research is an integral part of experimentation. Our research projects aim to identify optimization opportunities by uncovering what really matters to your website users and customers.

Data and Analytics

90% of the analytics setups we’ve seen are critically flawed. Our data analytics audit services give you the confidence to make better decisions with data you can trust.

Test Phase Gate Blueprint

Test Phase Gates

Our biggest and boldest blueprint. The Test Phase Gate Blueprint deals with the test’s phases, stages, and process itself. It helps you ask vital questions to yourself and your team as your experiment goes through different stages. The Test Phase Gate Blueprint is at the heart of experimentation program management.

This is a BEAST of a blueprint, not one to look at every week, but one to help check and balance how your Gates are working (or not), what questions, activities, deliverables, and use cases, are for each gate, and more. It puts a LOT of things into context. The blueprint also references the artifact in terms of building a test document and having all of those pieces sorts of stack up with each other.

The gates represent experimentation programs or parts of their flywheels which, once you turn them on, become one-way gates with no turning back. Check out the Miro board below in ‘related links’ for more info.

Use Cases:

- Manage your experimentation program.
- Determine the cadence and flow of your experimentation flywheel.
- Use as a communication tool to align the team on how things work.
- Understand the artifacts (test documentation) and how they fit in with each other.
- Understand the roles, activities, deliverables, and responsibilities in the flywheel.

Test & Learn
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Toolkit includes PDF of the blueprint, links to related assets and a loom video on using the blueprint.

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Toolkit includes PDF of the blueprint, and if available links to related assets and a loom video on using the blueprint.