Experimentation / CRO

Experimentation and Testing Programs acknowledge that the future is uncertain. These programs focus on getting better data to product and marketing teams to make better decisions.

UX Research

We believe that research is an integral part of experimentation. Our research projects aim to identify optimization opportunities by uncovering what really matters to your website users and customers.

Data and Analytics

90% of the analytics setups we’ve seen are critically flawed. Our data analytics audit services give you the confidence to make better decisions with data you can trust.

Test Phase Gate Framework

Test Phase Gates

This is the heart of test and learn, it speaks to both the ritual and corresponding central test doc artifact. This is a BEAST of a framework, not one to look at every week, but one to help check and balance how your 'gates' are working or not working, what questions/activities/deliverables/ec are for each gate, etc. It puts a LOT of things into context.

Use Cases:

- determining the cadence and flow of the flywheel
- understanding what/who/where of the flywheel
- using it as a communication tool to align the team on how things work

Test & Learn
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Toolkit includes PDF of the blueprint, and if available links to related assets and a loom video on using the blueprint.