Kairi has an international digital marketing background from managing PPC programs to creating and analyzing digital media strategies. She's passionate about driving business growth opportunities through customer-centric user experience.
Assessing the revenue impact of your experimentation program is essential for informed decision making in business. Using a testing revenue model to measure ROI impact will help you understand the effectiveness of your strategies. Evaluating the direct revenue contribution of individual experiments allows you to determine where to allocate resources based on their effectiveness, ultimately enabling data-driven decision-making.
- to measure the potential experimentation impact over time
- monitor the success of the experimentation program
- to acknowledge test performance decline over time