Experimentation / CRO

Experimentation and Testing Programs acknowledge that the future is uncertain. These programs focus on getting better data to product and marketing teams to make better decisions.

Research & Strategy

We believe that research is an integral part of experimentation. Our research projects aim to identify optimization opportunities by uncovering what really matters to your website users and customers.

Data and Analytics

90% of the analytics setups we’ve seen are critically flawed. Our data analytics audit services give you the confidence to make better decisions with data you can trust.

Testing revenue model

Is my experimentation program profitable?

Assessing the revenue impact of your experimentation program is essential for informed decision making in business. Using a testing revenue model to measure ROI impact will help you understand the effectiveness of your strategies. Evaluating the direct revenue contribution of individual experiments allows you to determine where to allocate resources based on their effectiveness, ultimately enabling data-driven decision-making.

Use Cases:

- to measure the potential experimentation impact over time
- monitor the success of the experimentation program
- to acknowledge test performance decline over time

Decision & Execution
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Toolkit includes PDF of the blueprint, and if available links to related assets and a loom video on using the blueprint.