Kairi Liibak, Experimentation Strategist at Speero, has worked in conversion rate optimization and experimentation since 2019. She specializes in end-to-end testing programs, from hypothesis development through analysis and stakeholder reporting. She has managed A/B testing programs for over 50 clients across SaaS, retail, and DTC, and has built scalable processes for test ideation and prioritization used across Speero's client portfolio. LinkedIn
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