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Experimentation / CRO

Experimentation and Testing Programs acknowledge that the future is uncertain. These programs focus on getting better data to product and marketing teams to make better decisions.

Full service experimentation program »Experimentation Maturity Audit »Conversion Rate Optimization »Customer Experience Optimization »Hiring Support »ROI Benchmark Analysis »

Research & Strategy

We believe that research is an integral part of experimentation. Our research projects aim to identify optimization opportunities by uncovering what really matters to your website users and customers.

CRO Strategy Research »Quick UX Audit »ICP Research »Acquisition Strategy Research »B2B Message Testing »Design Services »

Data and Analytics

90% of the analytics setups we’ve seen are critically flawed. Our data analytics audit services give you the confidence to make better decisions with data you can trust.

Analytics Audit »Data Warehousing  »GA4 Transition »ROI Benchmark Analysis »
Speero Experimentation Blueprints /
The CRO Process Blueprint

The CRO Process Blueprint

The CRO Process

The CRO Process blueprint is your strategic approach for identifying and interpreting relevant data to find possible points of friction in your sales funnel. And ultimately, increase the conversion rate. This blueprint shows you all the parts your CRO process should have, including which role should be responsible for which part of the process.

Use Cases

- Structure your CRO Process.
- Improve conversion rate.
- Help everyone understand their place.
- Increase website ROI.

Type:
Ritual
Pillar:
Planning & Process
About the author

Kristin Ravesloot

Kristin has 10+ Years of experience building Digital Marketing Agencies around the globe. She's an entrepreneur at heart, with a specialization in helping to grow online start-ups. After completing her master's degree in London, Kristin has been able to apply her learnings to the field of

conversion rate optimization (CRO), with a passion for understanding user behavior/experience and a process all about analyzing, strategizing, and optimizing websites for key goals.

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Toolkit includes PDF of the blueprint, links to related assets and a loom video on using the blueprint.

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