Experimentation / CRO

Experimentation and Testing Programs acknowledge that the future is uncertain. These programs focus on getting better data to product and marketing teams to make better decisions.

Research & Strategy

We believe that research is an integral part of experimentation. Our research projects aim to identify optimization opportunities by uncovering what really matters to your website users and customers.

Data and Analytics

90% of the analytics setups we’ve seen are critically flawed. Our data analytics audit services give you the confidence to make better decisions with data you can trust.

The CRO Process Blueprint

The CRO Process

The CRO Process blueprint is your strategic approach for identifying and interpreting relevant data to find possible points of friction in your sales funnel. And ultimately, increase the conversion rate. This blueprint shows you all the parts your CRO process should have, including which role should be responsible for which part of the process.

Use Cases

- Structure your CRO Process.
- Improve conversion rate.
- Help everyone understand their place.
- Increase website ROI.

Planning & Process
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Toolkit includes PDF of the blueprint, links to related assets and a loom video on using the blueprint.

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Toolkit includes PDF of the blueprint, and if available links to related assets and a loom video on using the blueprint.