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Experimentation and Testing Programs acknowledge that the future is uncertain. These programs focus on getting better data to product and marketing teams to make better decisions.

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90% of the analytics setups we’ve seen are critically flawed. Our data analytics audit services give you the confidence to make better decisions with data you can trust.

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Speero Experimentation Blueprints /
User- or Session-based Test Analysis? Blueprint

User- or Session-based Test Analysis? Blueprint

With User- or Session-based Test Analysis?

With User- or Session-based Test Analysis? blueprint, you can formalize the mental model you should have for using session or user counts when you’re designing your test, deciding on the metrics, or performing the post-test analysis.

Use Cases:

- When setting up a study design, metric selection.
- When setting up metrics in behavioral tools.

Type:
Artifact
Pillar:
Planning & Process
About the author

Vasisth Shiva Kumar

Vasisth is an experimentation strategist at Speero. He received his master's degree in Data Science. He has gained working experience in statistics, website data analysis, and reporting for small scale eCommerce clients. He loves psychology and economics and is always looking to keep himself updated when it comes to novel business trends.

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