Experimentation / CRO

Experimentation and Testing Programs acknowledge that the future is uncertain. These programs focus on getting better data to product and marketing teams to make better decisions.

Research & Strategy

We believe that research is an integral part of experimentation. Our research projects aim to identify optimization opportunities by uncovering what really matters to your website users and customers.

Data and Analytics

90% of the analytics setups we’ve seen are critically flawed. Our data analytics audit services give you the confidence to make better decisions with data you can trust.

User- or Session-based Test Analysis? Blueprint

With User- or Session-based Test Analysis?

With User- or Session-based Test Analysis? blueprint, you can formalize the mental model you should have for using session or user counts when you’re designing your test, deciding on the metrics, or performing the post-test analysis.

Use Cases:

- When setting up a study design, metric selection.
- When setting up metrics in behavioral tools.

Type:
Artifact
Pillar:
Planning & Process
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Toolkit includes PDF of the blueprint, and if available links to related assets and a loom video on using the blueprint.