Experimentation / CRO

Experimentation and Testing Programs acknowledge that the future is uncertain. These programs focus on getting better data to product and marketing teams to make better decisions.

UX Research

We believe that research is an integral part of experimentation. Our research projects aim to identify optimization opportunities by uncovering what really matters to your website users and customers.

Data and Analytics

90% of the analytics setups we’ve seen are critically flawed. Our data analytics audit services give you the confidence to make better decisions with data you can trust.

User research methods framework; which method is best suited to your research objective?

User research methods framework; which method is best suited to your research objective?

This is a framework to support you in planning which research/validation method is best suited to your business needs. Use this framework to support user research planning and strategy. It can be used to identify which research activity best suits the research objective/business case based on data type, effort, and level of confidence (e.g. value) required.

Use Cases:

- Assess the suitability of different user research methods depending on your research objectives or business questions.
- Understand the effort vs. value involved in different user research methods to help plan the most appropriate methodology.
- Identify opportunities to combine research methods to cover a range of research "types" and increase the strength of signal.

Type:
Artifact
Pillar:
Assesment & Integration
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