User research methods framework; which method is best suited to your research objective?
This is a framework to support you in planning which research/validation method is best suited to your business needs. Use this framework to support user research planning and strategy. It can be used to identify which research activity best suits the research objective/business case based on data type, effort, and level of confidence (e.g. value) required.
Use Cases:
- Assess the suitability of different user research methods depending on your research objectives or business questions.
- Understand the effort vs. value involved in different user research methods to help plan the most appropriate methodology.
- Identify opportunities to combine research methods to cover a range of research "types" and increase the strength of signal.