Experimentation / CRO

Experimentation and Testing Programs acknowledge that the future is uncertain. These programs focus on getting better data to product and marketing teams to make better decisions.

Research & Strategy

We believe that research is an integral part of experimentation. Our research projects aim to identify optimization opportunities by uncovering what really matters to your website users and customers.

Data and Analytics

90% of the analytics setups we’ve seen are critically flawed. Our data analytics audit services give you the confidence to make better decisions with data you can trust.

User Research Methods Framework; Which Method is Best Suited to Your Research Objective? Blueprint

User research methods framework; which method is best suited to your research objective?

User research methods framework; which method is best suited to your research objective? Blueprint helps you plan which research or validation method suits best your current business needs. Use this blueprint to support user research strategy and planning. You can also use it to identify which research activity best suits your research goal or business case based on:

  1. Data type
  2. Effort (time and money)
  3. Value (signal strength or confidence level)

For instance, Heuristic Review gets a quite low-value score. Why? Because it's as close to having an opinion as we’re ever going to get. Even though it's a vital part of the process, UX Review doesn’t have the same signal strength as Customer Interviews or Usability Studies. But it requires a lot less effort (time and money) than Diary studies, for example.

Use Cases:

- Assess the suitability of different user research methods depending on your research objectives or business questions.
- Understand the effort vs. value involved in different user research methods to help plan the most appropriate methodology.
- Identify opportunities to combine research methods to cover a range of research "types" and increase the strength of a signal.

Type:
Artifact
Pillar:
Assesment & Integration
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Toolkit includes PDF of the blueprint, and if available links to related assets and a loom video on using the blueprint.