Experimentation / CRO

Experimentation and Testing Programs acknowledge that the future is uncertain. These programs focus on getting better data to product and marketing teams to make better decisions.

Research & Strategy

We believe that research is an integral part of experimentation. Our research projects aim to identify optimization opportunities by uncovering what really matters to your website users and customers.

Data and Analytics

90% of the analytics setups we’ve seen are critically flawed. Our data analytics audit services give you the confidence to make better decisions with data you can trust.

Validation Methods Blueprint

Validation Methods

The Validation Methods Blueprint helps you decide which validation method to use when you’re doing website changes or when you need to defend validation tools for copy functionality. Shipping out big changes on the site without prior validation can be very costly and even create more problems than it solves. Disruptive ideas should be tested or validated with further research before releasing them to the public. 

While AB testing can be used to get quantitative data on how your changes are performing on the site, sometimes you might want to validate different ideas before you use your resources to build a new test, if you're not confident in the current solution. In some situations, you might not even have the bandwidth or resources to validate the idea with AB testing alone. Luckily, there are numerous options out there to get additional qualitative or quantitative data to validate your ideas.

Use Cases:

- Decide which validation method to use when doing site changes
- Get visibility to different validation tools for copy, functionality, design, etc.

Planning & Process
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Toolkit includes PDF of the blueprint, and if available links to related assets and a loom video on using the blueprint.