Validation Methods

The Validation Methods Blueprint helps you decide which validation method to use when you’re doing website changes or when you need to defend validation tools for copy functionality. Shipping out big changes on the site without prior validation can be very costly and even create more problems than it solves. Disruptive ideas should be tested or validated with further research before releasing them to the public. 

While AB testing can be used to get quantitative data on how your changes are performing on the site, sometimes you might want to validate different ideas before you use your resources to build a new test, if you're not confident in the current solution. In some situations, you might not even have the bandwidth or resources to validate the idea with AB testing alone. Luckily, there are numerous options out there to get additional qualitative or quantitative data to validate your ideas.

Use Cases:

- Decide which validation method to use when doing site changes
- Get visibility to different validation tools for copy, functionality, design, etc.