Experimentation / CRO

Experimentation and Testing Programs acknowledge that the future is uncertain. These programs focus on getting better data to product and marketing teams to make better decisions.

Research & Strategy

We believe that research is an integral part of experimentation. Our research projects aim to identify optimization opportunities by uncovering what really matters to your website users and customers.

Data and Analytics

90% of the analytics setups we’ve seen are critically flawed. Our data analytics audit services give you the confidence to make better decisions with data you can trust.

What's in a strategic testing roadmap?

What's in a Strategic Testing Roadmap? Blueprint

A strategic testing roadmap Blueprint is the culmination of research and the basis of a great OKR-style action plan for a testing program. The boxes are insights that come from triangulated research data (quantitative and qualitative). Some boxes are strategic, and some are tactical, but overall, it's a punch list. The 'Key Results' part of the OKR.

The objective part is framed as a powerful 'how might we...' question. And this question isn't determined ahead of research, it comes from the research itself, after coding among the insights and finding problem or opportunities patterns. The specific KPIs aren't important, but now you can make the goal SMART. You go through the punch list of insights and watch the needle move on those goal-associated KPIs.

Use Cases:

- Create a research-based strategic roadmap for a testing program.
- Communicate with your team on objectives and key results for a test program.
- Organize tactics and strategies against research and metrics.

Assesment & Integration
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Toolkit includes PDF of the blueprint, links to related assets and a loom video on using the blueprint.

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Toolkit includes PDF of the blueprint, and if available links to related assets and a loom video on using the blueprint.